Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer SUV … [Read more...]
Wonderbra’s ‘Decoder’ App Lets You Undress Model Via QR Code
Wonderbra's sizzling new App lets you scan clothed photos of supermodel Adriana Cernanova using your smartphone and reveals what the stunning 21-year-old Slovakian is wearing beneath. The purpose behind the App is to help women decide what kind of lingerie works best with various modern outfits. … [Read more...]
Brilliant QR Code Campaign Lets You Extend ‘Happy Hour’ At Pubs
For most guys, this is probably the most innovative use of QR codes ever. … [Read more...]
