Alejandro Benzaquen and Kevin Lustgarten take everyday life situations and give them unexpected twists using visual effects. The duo, known as 2Venezolanos, use post production and VFX compositing to create crazy videos that'll make your jaw drop. Watch below. … [Read more...]
These Brilliant Ads Use Optical Illusions To Promote Pet Adoption
McCann Worldgroup, Mumbai, has come up with an ingenious print campaign for World For All animal welfare organization in Mumbai. The three ad series features portraits of a family, a couple and a pair of kids. Using clever framing and lighting techniques, the photographs also reveal the silhouettes of a dog, a cat and a rabbit in the negative space between the subjects. The … [Read more...]
Clever Hyundai Ads Make Objects Disappear When You Move Closer To The Screen
The 'No Zones' sensor on the new Hyundai Elantra detects oncoming traffic in your blind spots and alerts you accordingly. To promote this feature, Ukrainian agency Tabasco has come up with a brilliant campaign that shows how blind spots affect your vision while driving. … [Read more...]
Amazing Illustrations That Use Negative Space Brilliantly
In art, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist carves out a shape … [Read more...]
Stare At The Center Of This Image And Watch It Magically Disappear
The dress might have divided the internet into team blue and team gold, but almost everyone's in agreement on this optical illusion. … [Read more...]
Brilliant Drunk-Driving Ad Uses Optical Illusion To Show How Alcohol Impairs Your Vision
Using a famous optical illusion, McCann Milan has come with an ingenious ad for non-profit organization Exodus Fondazione. Titled 'Reverse Test', the 45-second film shows a miniature road sign behind an empty glass into which water is being poured. As the water level rises, the arrow on the road sign changes direction from right to left. Check it out below. … [Read more...]
How Clever Is This ‘Invisible’ Packaging From Scotch Magic Tape?
Unlike conventional adhesive tape that stands out due to its glossiness, Scotch's Invisible Tape mends paper tears without looking too obvious. The task was to demonstrate this product USP and make the packaging and POS materials stand out amongst the competition. … [Read more...]
Brilliant Ford Ad Uses Optical Illusion To Make You Park Their SUV With Your Eyes
This has got to be one of the cleverest ads of the year. Ford Israel wanted to promote the 'Park Assist' feature on their Explorer SUV. Their agency, BBR Saatchi & Saatchi, came up with this print ad that uses an optical illusion to get the point across. Stare at the black dot in the white Ford Explorer for 20 - 30 seconds and then move your eyes to the empty parking space … [Read more...]
Magic or Illusion? This Video Is Baffling Facebook Users Everywhere
This mind-boggling video has gone viral on Facebook and we can bet you'll watch it more than once. The video shows a 4 x 6 chocolate bar cut vertically, horizontally and diagonally into different parts after which one piece of chocolate is removed and put into a cup. The parts are then rearranged in a way that the bar doesn't look like it's missing a piece and still has 4 rows … [Read more...]
Honda Uses Optical Illusions To Tease Your Brain In Amazing New Ad
"Let's do those things that can't be done. Like less fuel in, for more miles out." - says the voice-over in Honda's new TV ad. Traditionally, SUVs are known to be gas-guzzlers and bad for the environment. But through the "ingenuity of their engineering" Honda claims to have created a fuel efficient SUV (or CR-V as they call it) that has the best-in-class running cost and the … [Read more...]
