When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
IKEA Renamed Its Products After Common Google Searches About Relationship Problems
IKEA's products have always been inspired by how people live in the real world. They wanted to remind people that their products can solve or improve a variety of everyday problems. … [Read more...]
IKEA Comes Up With A Brilliant Way To Show How Affordable Their Products Are
Memac Ogilvy & Mather, UAE, has come up with a brilliant campaign for IKEA Saudi Arabia that shows how affordable their products are. The ads show cropped images of IKEA furniture on everyday items like coffee cups, toothpaste tubes, pizza boxes, etc. When the items are placed next to each other, the image of the furniture is completed (like a jigsaw puzzle). … [Read more...]
IKEA Turned Children’s Drawings Into Real Soft Toys To Raise Money For Charity
As part of its 'Soft Toys for Education' campaign, IKEA donates one dollar/euro for every soft toy sold in participating stores in November and December every year. The donations go to UNICEF, Save the Children and various other educational projects. … [Read more...]
IKEA Spoofs Apple And Shows You Why Its New Catalogue Is The Best Gadget Ever
IKEA Singapore's promo video for its 2015 catalogue is sure to make you smile for at least two reasons. Firstly, its an excellent parody of Apple's (already heavily parodied) product ads. Secondly, it uses digital catch-phrases like "original touch interface", "eternal battery life" and "loads instantly with zero lag" to remind us that traditional mediums like print are … [Read more...]
