Due to the events of 2020, our dependence on digital services and stores increased massively. Many people went online for the first time ever for a variety of needs from buying groceries to communicating with loved ones. It’s been a period of adapting to new ways – which is a lesson just as vital for online companies too.
With the influx of new users, the requirement for a clear and functional website design has never been as important. Users are quick to judge – it takes them around 50 milliseconds to form an opinion on a website and 94% of those first impressions are design related.
By creating a better on-site experience – using direct calls to action, content sign-posting, personalization, localization, and innovative design ideas to guide and cater to a user’s needs – it can help a brand to stand out against their competition and grow a loyal user base. After all, it’s hard to forget a good experience!
Many of these traditional ‘user-experience considerations’ are becoming more necessary and standardised in 2021 and beyond – particularly for SEO performance. Last year, Google stated that they’ll be incorporating these into their new ‘page experience’ ranking criteria (to be rolled out in June). Besides those previously mentioned, other UX factors such as a properly optimized mobile website, implementing safety measures such as HTTPS, and fast page load speeds will also form part of their criteria. Web designers, developers, SEO technicians, and content writers will soon have to work even closer together to ensure a website is successfully ranking.
For some helpful insight to create a ‘user-first’ experience, Website Builder Expert have just published a new infographic highlighting their main Web Design Trends for 2021:
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