Previously, we featured the top trends in graphic design and digital design for 2020. In today’s post, we focus on the latest logo design trends with the help of this handy infographic by online branding tool Logaster.
A major trend we’ve seen over the past few years is logo simplification – the removal of excessive elements from the composition. This seems to be consistent with trends in web, UI, and UX design – a shift towards clean, flat, and minimal aesthetics. Also, logos nowadays need to be legible and consistent across a variety of devices and mediums.
Expect to see more use of gradients, geometrical shapes, emblems, negative space, and innovative typography in logo design this year. The infographic below covers all the latest trends, with examples.
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