Stockholm-based graphic designer Daniel Carlmatz undertook a 365-day challenge to create one new typographic logo of a common word we use every day. The objective was to visualize the meanings of the words by using symbolism, negative space, or by adding geometric elements to the letters. For example, the letter ‘a’ in the word ‘search’ looks like a search bar, the letter ‘j’ in ‘jazz’ looks like a saxophone, and so on.
Daniel completed the daily wordplay challenge successfully and we’ve compiled some of the best designs below. Have a look and tell us your favourites in the comments.
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Our favourites: no. 1 (panda), 2 (grill), and 5 (shadow). What about you? Share this post with a friend and voice your views in the comments below. All images © Daniel Carlmatz.