Rebranding is a tricky process that can make or break a business. Done right, it can transform and breathe life back into a struggling company. Done wrong, it can ruin the perception of even the most well-established brands. One of the most challenging aspects of rebranding is logo redesign, because of its strong implications on the company’s brand image.
Today’s infographic via DesignMantic takes us through 10 famous logos that received a makeover in 2014 – AirBnb, Hershey’s, Reebok, PayPal, Black & Decker, Pizza Hut, Foursquare, WWE, Netflix and 7up. Which of these were successful and which ones were disasters? Find out below.
Any other examples that should be on this list? Do you agree with the points presented in this infographic? Share this post and your views in the comments below.