Wonderbra’s sizzling new App lets you scan clothed photos of supermodel Adriana Cernanova using your smartphone and reveals what the stunning 21-year-old Slovakian is wearing beneath. The purpose behind the App is to help women decide what kind of lingerie works best with various modern outfits.
Print Ads
Download the Wonderbra Decoder Mobile App for iOS or Android and scan the print ads below. The black strips on each side is the QR code that generates the ‘x-ray’ image.
YouTube integration
App users can also scan this YouTube video where Adriana reveals the Wonderbra behind her look and takes the viewer through the features of each bra (use HD quality and turn up your speakers).
Promo Video
This is Wonderbra’s first forray into the App market. Check out the promo video below. Digitas (Paris) is the agency behind this campaign.
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