Montreal-based creative agency Lg2 has come up with a buzzworthy product demo/marketing stunt for Reviveaphone, a chemical solution that helps repair water-damaged phones. They’ve flown a guy named Michael Mooney all the way from Montreal to Brisbane to buy the first iPhone 6, only to dump it into a pitcher of beer. Why? So they can demonstrate the phone-reviving capabilities of Reviveaphone. Why Australia? Because it’s ahead in terms of timezone and that’s where the first iPhone will be sold. Watch the video below to know more.
How it works
Created by 20-year old entrepreneur Oliver Murphy, Reviveaphone dissolves the mineral deposits that get attached to the circuits of a waterlogged phone, after which, it needs 24 hours of drying time. The company claims to have a success rate of 95%. Know more in this video below.
Coming back to the beer demo, the iPhone has to be the most abused device ever. Marketeers flock to it like bees to honey. When they aren’t submerging it, they’re bending it or blending it. What do you think of Reviveaphone’s marketing stunt? Share your views in the comments below.
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