Celebrating 70 years of flame-grilled burgers, Burger King is turning up the heat with a whimsical advertising campaign that's as fiery as its grills. Straight out of Brazil, this fresh twist on advertising, whipped up by Room23, captures hearts with a simple yet profound message: love—and burgers—burn brighter with time. Through captivating visuals that showcase seniors … [Read more...]
The New Joker 2 Poster Has Broken All Records On Twitter
2024 has ushered in a new golden age for movie poster aesthetics, with a clear nod towards the exuberant and illustrative essence of the 1980s. This resurgence has seen the promotional material for the highly anticipated sequel to "Joker" draw widespread admiration from both audiences and graphic designers. "Joker: Folie à Deux," expected to hit theaters in October 2024, … [Read more...]
This 30-Second Ad Has Gone Viral All Over The Internet, But You Won’t Be Able To Guess The Product Till The Last 5 Seconds
We may be living in the golden era of below-the-waist grooming products but advertising them still requires a 'delicate and sensitive' approach (pun intended). One example of successful advertising in this category is a recent advertisement by California-based male grooming company Manscaped, that has gone viral across social media. The 30-second commercial was created by … [Read more...]
These Brilliant Ads By Heinz Show How Loyal Customers Are To Their Ketchup
In today's fast-paced world, patience at a restaurant is a gesture of affection. You endure the wait to be seated, to be served, and for your meal to arrive. And then, to wait some more? Heinz has come up with a campaign highlighting their vital role in this scenario. No matter if you're starving, if your meal is cooling down, or if others at your table have started eating – … [Read more...]
Pepsi Has Found A Hidden Design Flaw In Coke Cans And They’re Trolling Them
Pepsi Max's new "Tastes OK" campaign in Australia is a clever twist on their established "Tastes Better" messaging, this time putting a spotlight on a subtle detail in the competitor's name that many of us might have overlooked. By focusing on the word "OK" found in Coke's branding on Diet Coke cans, Pepsi Max is inviting consumers to think twice about their beverage choice … [Read more...]
Design Roles: The 10 Types Of Designers And Their Super Powers
In the ever-evolving landscape of design, the roles and skills of designers have diversified, catering to every imaginable aspect of visual and experiential creation. From the meticulous crafting of brand identities to the intricate art of making data digestible through design, the spectrum of design roles speaks to a world where aesthetics meets functionality in profound … [Read more...]
6 Graphic Design Movies Every Designer Should Watch
When we're on the lookout for fresh ideas and inspiration, we usually stick to our favorite websites, blogs, and social media. But, did you know there's a whole world of inspiring movies and documentaries on the internet about all sorts of creative topics? The tricky part is to find them. Branding and design agency Web Whisperers have picked out some of the top short … [Read more...]
We’re Only A Few Months Into 2024, But Australian Lamb Has Already Created The Ad Of The Year
In the latest stroke of advertising genius, Australian Lamb has bridged the 'Generation Gap' with a witty and satirical new campaign that has quickly become a talking point across demographics. The commercial, aptly titled 'The Generation Gap', is a three-minute film that humorously tackles the age-old tale of generational differences. Set in a world where Boomers, … [Read more...]
Relive The Major Global Moments Of Our Lives In This Epic Video By Google That’s Been Viewed 350 Million Times
Google, in the last quarter-century, has grown beyond its origins as a simple search tool. It's woven into the fabric of our everyday life, influencing how we access and disseminate information. Whether it's for scholarly pursuits or daily curiosities, Google leads the charge, transforming both our cultural and technological realms. This evolution has brought the vast … [Read more...]
CGI Ads Are The Hottest Trend And Here Are The Top 10 Recent Campaigns
One of the most significant trends in advertising has been the dynamic surge of CGI (Computer-Generated Imagery) videos. What started as a quirky experiment in digital out-of-home (OOH) media, has transformed into a global trend, with brands pushing creativity to new levels to capture people's attention on digital and social media platforms. We've seen some cool CGI OOH … [Read more...]
Heinz Came Up With A Genius Color Code Hack To Fight Ketchup Fraud
A lot of small restaurants fill their empty Heinz bottles with other ketchup brands. Heinz wanted to do something about this "ketchup fraud". First, they identified the exact Pantone code of their ketchup. Then, they added a border around their label that matched this color code. If the color of the ketchup didn't match the label, the bottle didn't have Heinz in it. If the … [Read more...]
25 Genius Ads That Will Make You Look Twice
Good advertising goes beyond just trying to sell a product. It's about telling a story that connects with people, gets them thinking, and makes them feel something meaningful. The most effective advertisements capture the essence of what matters to people. They leave a lasting impression, making brands memorable and talked about. Today’s post is a curated selection of 25 … [Read more...]
Chevrolet Created The Most Beautiful Ad Of The Christmas Season That’s Been Viewed Over 12 Million Times
Chevrolet's latest holiday commercial, titled "A Holiday to Remember," is resonating deeply with American audiences, poised to become an unforgettable advertising masterpiece. Spanning over five minutes, the touching narrative begins with a family gathering. The story revolves around a man discussing his wife's battle with early-stage Alzheimer's with his daughter. "There's … [Read more...]
Irish Pub Creates The Best Christmas Ad Of The Year With An iPhone And £700; Gets Over 15 Million Views
A budget Christmas ad by a family-run bar in Northern Ireland has gone super viral, leaving the internet teary-eyed and the owners overwhelmed with the response. Charlie's Bar in Enniskillen released a 2-minute film on Friday that follows the day of an elderly gentleman walking through town alone after visiting a graveside with a bunch of flowers. He greets several people … [Read more...]
Brilliant Ads By Fiverr Show AI As A Tool To Grow Your Career, Not To Steal Your Job
In a time where creatives across the globe are lamenting about the negative impact of AI, Fiverr has come up with an interesting campaign titled "Power of Humanity" that recognizes AI as a powerful tool, and focuses on the essential role of humans to create truly inspiring work. The campaign consists of print and OOH ads created by Fiverr's in-house creative team using … [Read more...]
Someone Has Stolen Luxury Items Of Famous Brands In This Clever Netflix Marketing Campaign
Lupin is a popular French mystery thriller on Netflix about Assane Diop, a mastermind thief played by Omar Sy. To promote the third and final season of the show, agency Jellyfish France has come up with an ingenious print and outdoor campaign that features posters in the style of famous luxury brands such as Rolex, Hermes, Tiffany & Co., and Celine. The plot twist is … [Read more...]
The Real World Is Way More Amazing Than AI, Says Nikon In Brilliant Ad Campaign
The growth of AI-generated images is the biggest threat to the traditional photography industry, potentially diminishing the value of creativity and skill in the business. AI-enabled platforms are fulfilling people's imaging needs with a few keywords at a fraction of the cost. Editorial and advertising photographers are facing a shortage of assignments and income, specially in … [Read more...]
Graphic Designer Turns 350-Year-Old Painting Into A Nike Ad Within Seconds With Photoshop Generative Fill
Using Photoshop's recently-introduced Generative Fill AI Tool, TikTok user @pictelate transformed the famous 17th century painting, Girl with a Pearl Earring by Johannes Vermeer, into a speculative advertisement (spec ad) for Nike. Pictelate used Generative Fill text prompts to extend the painting background and turn it into a gym. He made the girl 'wear' a Nike headband, a … [Read more...]
CEO Of Design Agency Uses ChatGPT To Recover $109,500 From Client
One of the biggest challenges that creative agencies and professionals face is dealing with clients who don't pay their bills. Apart from being a frustrating and time-consuming experience, it is also an expensive proposition to hire a lawyer and pay thousands of dollars in legal fees to recover payments from these clients. Enter ChatGPT. Greg Isenberg, CEO of design … [Read more...]
This Milk Packaging Is Genius, I’m Buying 12 Cartons To Get All The Designs
Branding agency Depot has come up with a cool identity and packaging for Bryansk Dairy Plant's Milgrad product line. The milk cartons feature an illustrated blue cat in a variety of playful poses, with each face of the carton offering a new pose. The eye-catching design stands out on the dairy shelf, creating different narratives as users rotate the package. The cat concept … [Read more...]
Hilarious McDonald’s Ads Show How Drunk People Order Food Late Night
So you've had a night on the town and it's time to get some food into your system. You see those familiar golden arches and head to McDonald's to place an order. You walk up the counter, ready to order a burger, fries, and a coke, but "bulga, flies, and a cloak" is what you end up saying in an inebriated state. Based on this funny insight, DDB Aotearoa has come up with a … [Read more...]
The Art Of Deck Making – How To Create Presentations That Win Clients
"The success of your presentation will be judged not by the knowledge you send, but by what the listener receives." - Lilly Walters. A good presentation deck will tell a story that will connect with the client on an emotional level. Before we ask our clients to make a financial investment, we must first ask them to make an emotional one. Just like any form of … [Read more...]
This Samsung Flip Phone Ad At A Bus Stop Is Pretty Cool
Samsung has come up with a clever OOH campaign to promote their Galaxy Z Flip4 phones in Belgium. The benches inside some of the bus stops/shelters have been transformed into seats that look like large versions of the Flip4 phones. The installation invites commuters to "flip" the seat open, thereby creating a fun interaction with the consumer that showcases the USP of the … [Read more...]
This Clever Billboard By Corona Beer Uses Sunlight To Create The Shape Of Their Bottle
Beer brand Corona has come up with a 'natural' billboard in Brighton, England, that uses sunlight and shadows to form the shape of its iconic bottle. The installation consists of a solid yellow board, 6 metres in height, with the Corona beer label in the middle. The foliage on the side consists of a cutout that lets sunlight in, and creates the shape of the bottle between … [Read more...]
Mastercard Creates A Brilliant Ad To Launch Their Accessible Cards For The Blind
Mastercard has released a series of 'Touch Cards' with distinct notches on the top to help the blind and visually impaired distinguish between different types of cards. Designed with accessibility in mind, the cards consist of a square notch for credit, round notch for debit, and triangular notch for prepaid, so that they can be identified with just a touch. This … [Read more...]
KFC Launches ‘ChickenStock’ Image Library For Copycats To Steal Its Photos For Free
KFC is the world's second largest restaurant chain and one of the most recognizable food brands on the planet. Unfortunately, their product photos are also used by counterfeit restaurants who download low-quality images of KFC chicken from Google and use them to sell their chicken. But instead of going after them directly, KFC decided to have some fun with these … [Read more...]
Ad Of The Year – Emirates A380 Flies Past Woman Standing On Top Of Burj Khalifa
Emirates came up with the marketing stunt of the year in 2021 when they placed a flight attendant on top of the Burj Khalifa to promote the easing of travel restrictions between the UK and the UAE. The 'flight attendant' was actually Nicole Smith-Ludvik, a professional skydiving instructor, in the Emirates uniform. The ad went viral and questions were asked about the … [Read more...]
Woman Stands On Top Of Burj Khalifa In Incredible Emirates Ad; Airline Shows How It Was Filmed
A 33-second ad by Emirates Airline featuring a woman standing on top of the Burj Khalifa has gone viral and left social media users in awe. The film begins with a close-up shot of Nicole Smith-Ludvik, a professional skydiving instructor, in the Emirates uniform holding up a series of message boards that read, "Moving the UAE to the UK Amber list has made us feel on top of … [Read more...]
Can You Guess What These Clever Ads Are For?
Agency TBWA\Paris has come up with a witty campaign for McDonald's France, to announce the reopening of their fast-food restaurants across the country. The minimalist ads use pixelated color blocks to remind people of popular menu items, namely The Big Mac, Fries, Cheeseburger, and Filet-o-Fish. The tagline reads "Guess who's back". In yet another bold move, no McDonald's … [Read more...]
Graphic Designer Improves Adidas Ads By Simply Changing The Typography
Tom Cargill from Satori Graphics has come up with an interesting before-and-after tutorial in which he improves professional ads by Adidas by making minor changes to their typography and layout. Tom uses different design techniques and principles to improve the hierarchy, contrast, and composition of four ads from different campaigns of the German sportswear brand. Are the … [Read more...]
McDonald’s Logo Is So Iconic, Only Half Is Enough In These Brilliant Home Delivery Ads
DDB Colombia has come up with an exceptional campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service across Latin America. Titled "Good moments don't need to wait", the campaign consists of 5 minimalist outdoor/print ads that feature skylines of Latin American cities with a yellow curve that starts … [Read more...]
IKEA Launched In Egypt With Clever Ads That Look Like Instruction Manuals
To promote IKEA’s debut in Egypt, agency MI7 Cairo came up with an innovative launch campaign that merged the brand’s modularity with ancient Egyptian architecture and artifacts. The three ad series features the Throne of Tutankhamun, the Qasr El Nil Lion, and the Sphinx in dismantled forms with step-by-step instructions on how to assemble them, just like the manual that … [Read more...]
McDonald’s Iconic Logo Is So Recognizable, Only Half Is Enough In These Brilliant Home Delivery Ads
Leo Burnett London has come up with an ingenious campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service during the COVID-19 lockdown in the UK. Titled "Lights On", the campaign consists of 5 minimalist outdoor/print ads that feature an illustrated yellow curve soaring over rooftops and into the … [Read more...]
Brilliantly-Designed Ads Highlight The Impact Of Alcohol Addiction On Your Life
Agency F&MD in Brazil has come up with a powerful PSA campaign for Alcoholics Anonymous that highlights the repercussions of excessive drinking and alcohol addiction on family and professional life. The first ad features a bottle of whiskey turned upside down with the liquor inside forming the shape of a family. The tagline reads, "Don't waste your family. Quit drinking … [Read more...]
Mastercard Uses Its Iconic Logo To Highlight The Importance Of Experiences
McCann Colombia, Wernersam Studio, and Latina Studio came up with a brilliant campaign for Mastercard that uses their famous 'overlapping circles' logo to highlight the significance of experiences and special moments. The campaign consists of eight print/billboard ads based on different activities like travelling, sports, music, gastronomy, etc. The central objects in each … [Read more...]
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