If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled "Unsung Hero" this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week. … [Read more...]
Search Results for: thai
Look Closer To See What People Are Actually Kissing In These Brilliant Ads By McDonald’s
McDonald's advertisements usually consist of family-friendly imagery, which is why people were taken by surprise at this steamy Valentine's Day campaign by McDonald's Thailand. The three-ad series features close-up images of a pair of lovers leaning in for a kiss. When you look closely, you realize that one of the faces is actually a McDonald's burger cleverly shaped to look … [Read more...]
Beautiful Color Palettes Of Countries From Around The World
Luxury travel specialists Sovereign have come up with a series of color palettes of 18 popular destinations from across the globe. The objective was to highlight the range of unique colorscapes that can be seen around the world. Each palette consists of 20 colors that were derived from iconic locations in that country. The palettes are a reflection of their culture, … [Read more...]
Thermos Shows How Effective Their Flasks Are With These Brilliantly-Art Directed Ads
Thermos has come up with an excellent print and outdoor campaign in Thailand that shows how effective their insulated flasks are. The 3-ad series features visuals of internal organs covered with warm clothing. The idea is that no matter how cold the surrounding temperature is, thermos products will keep your drinks warm enough. The agency is Ogilvy Group Thailand. Check out … [Read more...]
Clever Flag-Colored Icons Of Countries Based On Their Popular Products And Phrases
Here's an interesting visual project by Russian art director Kirill Zaytsev, that showcases minimalist flag-colored icons of various countries based on common phrases, products and stereotypes associated with them. For example, the icon for France is a pair of luscious lips colored blue, white and red, representing the term "French kiss". The icon for US is a dream bubble … [Read more...]
60 Brilliant Ads With Amazing Art Direction
Even the best advertising idea can get ruined if the art direction is not spot on. The design and execution of any campaign is as important as the idea itself. Good art direction makes the message the hero. It makes the consumer think about the product, the brand, and its benefits. Today's post is a compilation of the finest examples of design, illustration, typography, … [Read more...]
‘On The Rocks’ Has A Whole New Meaning With These Gorgeous Ice Cubes From Japan
Japanese whiskey maker Suntory and agency TBWA\Hakuhodo just won a Lotus at Adfest, Thailand, for this cool campaign titled 3D on the Rocks. They used blocks of ice, a CNC router chilled at -7° Celsius, and an app called Autodesk 123D to carve miniature versions of a Japanese Zen Temple, the Sphinx, the Statue of Liberty, Batman, Mario, a horse, a diamond ring, a Cannes Lion … [Read more...]
No Matter How Busy You Are, Watch This And Take Time Out For Your Loved Ones
South African insurance company Dial Direct and agency Joe Public have come up with arguably the best ad of 2015 so far. Titled "The Notebook", the ad shows a young boy being ignored by his busy mother as he tries to hand her something. He starts doing the household chores to save her time and finally manages to show her that 'special something'. What is it? Watch the video … [Read more...]
Shocking Ads Show How The Pain Of Child Abuse Lasts From Childhood To Old Age
Leo Burnett Thailand has created two powerful ads for the Center for the Protection of Children’s Rights Foundation (CPCR) in Bangkok. The ads show a young boy and a girl being sexually abused with their traumatised elder (future) versions behind them. The objective was to highlight how the pain of child abuse lasts a lifetime. Check them out below. … [Read more...]
This Brilliant Charity Project Converts The Handwriting Of The Homeless Into Fonts You Can Buy
You must have come across homeless people on the streets, holding handwritten cardboard signs asking for a donation. But Cyranos McCann and the Arrels Foundation in Barcelona had the creative vision to look beyond the obvious. They saw a unique opportunity to raise money for these people and converted these handwritten alphabets into a font-family. These typefaces are available … [Read more...]
Most Adorable Ad Of The Year – “Dreams” by Turkish Airlines
Lowe Istanbul might have pulled off arguably the most adorable commercial of the year. "Dreams" is a two-minute tale of 4 kids in a Turkish village who're fascinated by airplanes and want one to land in their backyard instead of (the usual) Istanbul airport. They build an elementary runway and what follows is a visually brilliant piece of storytelling. Check it out below. … [Read more...]
A Small Act Of Kindness Can Have A Big Impact, This Inspiring Ad Shows The Power Of Good Karma
Thailand's third-largest mobile operator True Move came up with an emotional commercial titled "Giving" that made waves across the internet with over 41 million views till date. The 3-minute commercial came into the limelight on Reddit, followed by a Gawker post with a headline that read, "This three minute commercial puts full-length Hollywood films to shame". Some … [Read more...]