This Glow-In-The-Dark Spray Paint By Volvo Helps Keep Cyclists Safe At Night

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Every year in the UK, over 19,000 cyclists are involved in accidents. Volvo, being an advocate of road safety, wanted to go beyond just their drivers and reach out to people who share the road with them. They collaborated with Swedish startup Albedo100 and came up with Lifepaint, a unique reflective safety spray that's invisible in the day but glows at night in the glare of car … [Read more...]

Watch How 3D Printed Prosthetics Allowed This Disabled Dog To Run Again

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Derby, a husky born with deformed front paws, was going to be euthanized or "put down" before Peace and Paws, a dog rescue group in Hillsborough, New Hampshire, took him in. Derby's life changed majorly after a lady named Tara Anderson fostered him. Tara happened to be the director at 3D Systems, a US-based company that specializes in 3D design-to-manufacturing solutions. Her … [Read more...]

Shirt Store Uses Drones To Display Collection In Crazy Marketing Stunt

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Brazilian shirt store Camisaria Colombo used drone-based advertising (or 'drone-vertising') to display its Black Friday collection in Sao Paulo's business district, Vila Olimpia. The objective was to reach executives who stay in the office for long hours and inform them about special offers available on Black Friday at the Colombo shirt store. Check it out in action below. … [Read more...]

This Wonderful Project 3D-Prints Old Photos So The Blind Can Relive Those Moments

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'Touchable Memories' is a social project that 3D-prints old photos for the blind so they can touch, feel and relive their cherished moments like never before. Think of it as Braille for photos. Developed by Spanish creative agency LOLA for Singapore-based Pirate3D Printers, the purpose of this experiment is to show how technology and 3D printing can be used to make an impact in … [Read more...]

This Is How Crazy Apple Fans Watch An iPhone Launch Event

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It's the holiest day of the year for Apple worshippers. Fans wait with bated breath as the Cupertino tech giant unveils the iPhone 6, iWatch, iOS 8 and new iPods in just a few hours. So how do these Android-haters and Steve Jobs loyalists prepare for this humongous occasion? This intricate comic seems to have summed it up pretty damn well. … [Read more...]

This Augmented Reality Movie Poster For ‘Into The Storm’ Is So Cool

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Roadshow Films, the Australian distributor for Into the Storm, installed a 64-inch plasma screen in Sydney's Chinatown that looks like a conventional movie poster in the first go. But when the weather gets breezy the augmented reality kicks in and a realistic storm can be seen through the panel with a tornado flipping cars, buildings catching fire and devastation all across the … [Read more...]