Here’s A Clever Digital Billboard From Fiat That Helps Drivers Parallel Park

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Fiat Germany wanted to show how easy parking can be with the 'parking assistant' feature in their cars. They created an interactive video billboard using custom software and ultrasonic sensors that monitored the parking space. Special assistants (which included a Playboy Bunny) then guided the driver into the spot just like a passenger or a bystander would. Check it out in … [Read more...]

If You Love Music And Hate Exercise, Here’s The Perfect App For You

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Over 50% of teenagers in Poland don't do any exercise. The Run With Heart Foundation found a way to encourage them by rewarding them with the one thing most of them love – music. They collaborated with Warner, Universal and Sony and created a mobile website called Moving Tracks, where teens can listen to new tracks, but on one condition – the song only plays when they’re … [Read more...]

27 Funny But Thought-Provoking Images Of How Smartphones Have Taken Over Our Lives

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A few days back, we came across a poster that had a beautiful picture of a beach with a headline that said "Can you give up your phone, TV and computer for 24 hours?" This sparked an interesting debate here at DS. Most of us agreed that no TV for 24 hours wouldn't be a problem. No computer? Manageable on a non-working day. But any plans to carry out this 24 hour digital detox … [Read more...]

This Glow-In-The-Dark Spray Paint By Volvo Helps Keep Cyclists Safe At Night

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Every year in the UK, over 19,000 cyclists are involved in accidents. Volvo, being an advocate of road safety, wanted to go beyond just their drivers and reach out to people who share the road with them. They collaborated with Swedish startup Albedo100 and came up with Lifepaint, a unique reflective safety spray that's invisible in the day but glows at night in the glare of car … [Read more...]

Shirt Store Uses Drones To Display Collection In Crazy Marketing Stunt

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Brazilian shirt store Camisaria Colombo used drone-based advertising (or 'drone-vertising') to display its Black Friday collection in Sao Paulo's business district, Vila Olimpia. The objective was to reach executives who stay in the office for long hours and inform them about special offers available on Black Friday at the Colombo shirt store. Check it out in action below. … [Read more...]