Apple used this video titled “Designed by Apple – Intention” to open the WWDC keynote last week. In it, they describe the ideology and process behind designing an Apple product. In typical Apple-esque fashion, the ad offers elegant visuals with smooth narratives which makes for a compelling watch.
The Galaxy S4 comes with a built-in eye sensor that pauses your video when you look away from the screen and plays it back when you return. The sensor also keeps the screen lit when it detects the user is looking towards it (click here for a full list of features). To promote all these goodies Samsung and Swisscom came up with this cool marketing stunt titled “All Eyes On S4″.
Trends come, trends go…only to come back again. Remember those humoungous cellular phones of the 90s? Then came the sleek/thin devices of the 2000s with mobile manufacturers competing over who makes the smallest/lightest handsets. The smartphone revolution followed and physical keyboards gave way to touch-screens. Now big devices are once again back in vogue with manufacturers like Samsung successfully selling millions of its Galaxy handsets with tablet-like 5+ inch screens.
Samsung unpacked the Galaxy S4 in style at a grandiose event filled with extravagant sets and flamboyant choreography at the Radio City Music Hall in New York on Thursday. The smartphone will be released on April 26 with 327 operators across 155 countries and will be available in two colors - Black Mist and White Frost.
It’s actually an extremely cool viral campaign. Tom Dickson is CEO of Blendtec, a Utah-based company that makes blenders, mixers and grain mills. He regularly blends odd products like iPhones, iPods, golf balls, marbles, remote controls etc. as part of a series of viral videos to promote his company’s latest offerings.
Galaxy S3′s new commercial disses iPhone loyalists yet again and gets 2.3 million YouTube views within a day.
What if Apple and Samsung made a phone together? Imagine the best features from both phones merged into one device. Check out this video of the iSung Galaxy 5 concept phone.