Shoppers Challenged To Climb Walls After Sportswear Store’s Floor Disappears

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American outdoor product company The North Face came up with this incredible marketing stunt titled “Never Stop Exploring” in a temporary store in Korea. Unsuspecting customers were in for a shock when the floor below them started to retract, forcing them to climb onto a wall filled with rock climbing holds. A North Face jacket appears from the ceiling and a … [Read more...]

This Augmented Reality Movie Poster For ‘Into The Storm’ Is So Cool

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Roadshow Films, the Australian distributor for Into the Storm, installed a 64-inch plasma screen in Sydney's Chinatown that looks like a conventional movie poster in the first go. But when the weather gets breezy the augmented reality kicks in and a realistic storm can be seen through the panel with a tornado flipping cars, buildings catching fire and … [Read more...]

This Vending Machine Gives Food To Stray Dogs In Exchange For Plastic Bottles

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A Turkish company called Pugedon has introduced a vending machine in Istanbul that accepts plastic bottles for recycling and dispenses food and water for stray dogs in return. That's right, it helps protect the environment as well as provides sustenance to animals. We'd like to use the phrase "killing two birds with one stone", but hey, this is a pro-animal … [Read more...]