WhatsApp Powered Toy Connects Kids Fighting Cancer To Their Loved Ones

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Children suffering from cancer get lonely due to prolonged hospitalisation and treatments that keep them away from their normal routine. To counter their isolation, Amaral Carvalho Hospital and creative agency DM9Rio (Brazil) developed a line of special teddy bears called "ELO" that receive and store audio notes from WhatsApp. Each child was given a teddy … [Read more...]

Inspirational Thai Ad Makes You Believe In The Power Of Doing Good

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If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled "Unsung Hero" this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week. … [Read more...]

How 15 People With Down Syndrome Changed The Perspective Of Millions

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On 9th February, a pregnant mother sent an email to CoorDown, Italy's national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child's future. With World Down Syndrome Day (21st March) around the corner, CoorDown and agency Saatchi & Saatchi took this … [Read more...]