“Your Daughter Will Reflect Your Idea Of Beauty”, Says Dove In Powerful New Ad


Most mothers don't realise how much of a role model they are for their girls. How a woman feels about her body really affects how her daughter feels about hers. To prove it, Dove asked five mothers to jot down what they liked about their bodies and what they didn't. They asked their daughters the same question (separately). When the answers were compared, … Check it out ▸

Here’s What Happens When An Over-Anxious CEO Tries To ‘Help’ His Design Team


Design-illiterate senior executives are the bane of creative teams everywhere. You can tell the accounts and servicing guys to p*ss off but how do you get the message across to the CEO? You want to be in their good books but their lack of design aesthetics coupled with an over-enthusiastic urge to show their creative skills is the stuff that nightmares are … Check it out ▸

“If Only You Checked Your Breasts As Often As You Check Facebook” – These Breast Cancer Ads Are Ingenious


DDB Singapore has come up with a witty campaign for the Breast Cancer Foundation by leveraging social media in more ways than one. The three-ad series shows the Facebook, Twitter and Instagram logos tweaked to resemble the shape of a hand touching a breast. The tagline at the bottom reads: "If only you checked your breasts as often" with supporting body … Check it out ▸

How Clever Is This ‘Invisible’ Packaging From Scotch Magic Tape?

Scotch Magic Tape - Invisible Packaging

Unlike conventional adhesive tape that stands out due to its glossiness, Scotch's Invisible Tape mends paper tears without looking too obvious. The task was to demonstrate this product USP and make the packaging and POS materials stand out amongst the competition. … Check it out ▸

This Design Studio Has Desks That Vanish After 6pm So Employees Can Relax Or Go Home


Amsterdam-based design studio Heldergroen has a cool work culture and a cooler office to go with it. Designed by Bright Green and built by Zecc Architects, the workspace clears out after 6pm to make room for recreational activities so that employees can maintain a healthy work-life balance. Steel cables attached to wooden desks lift them up into … Check it out ▸

Top 25 Funniest Tweets From The iPhone ‘BendGate’


Two days back, a MacRumors forum member posted a photo of an iPhone 6 Plus slightly bent from the middle after he had kept in his front pocket during a car ride. A few tweets later, Mashable, TechCrunch and other big blogs caught on the story. When YouTube channel Unbox Therapy shared this video of a guy bending an iPhone with his hands, all hell broke loose … Check it out ▸

Always Show Up For A Meeting 5 Minutes Late, Here’s Why


When it comes to the workplace, perception matters. You want to play your cards right and 'appear' busy. If you've been showing up for meetings on or before time, you're doing it all wrong. This brilliant graphic shows the correlation between the time you enter for a meeting and your co-workers' perception of you. The sweet spot is 5 minutes after the … Check it out ▸

Get Inspired By These 50 Incredibly Clever Logos With Hidden Meanings


Looking for some logo design inspiration? Here are 50 ingenious examples that carry dual meanings in their design. These hidden symbols either explain the nature of the business or are a clever visual representation of its name. Superb work by talented artists and designers who must have been high on some 'good stuff' ;). Check them out. … Check it out ▸

How Cool Are These Beer Cans That Show The Pantone Color Of The Brew Inside?


Graphic designers, beer-lovers and package design aficionados will love these minimalist beer cans and bottles created by Spanish designer Txaber. The can/bottle colors match the Pantone hue of the brew inside. Pantone (for non-designers) is a color system used in specifying printing inks. Txaber has covered nine brews so far - pale lager, lager, pilsner, … Check it out ▸

This Anti-War Video Plays Backwards And Is Probably The Most Impactful Ad Of The Year


We've seen some great public service announcements this year, but this one is a notch above the rest. Titled 'In Reverse', the 1½-min film starts with the aftermath of a bombing in a Syrian playground. The events are shown in reverse slow-motion, going back to the point before the impact of the explosion.The entire film has been shot brilliantly and … Check it out ▸

It’s “Wine”, Not Dark Red – This Color Thesaurus Gives You The Correct Names Of All Shades


It's "lilac", not light purple. Just like it's "magenta", not dark pink. Writer and children’s book illustrator Ingrid Sundberg has created a Color Thesaurus - a collection of 12 color charts that list the correct names of all shades. It's a useful reference tool for artists, designers, firms, make-up professionals and anyone who's planning to get their … Check it out ▸

30 Ad Placement Blunders That’ll Make You Laugh All Day


Companies pay millions of dollars a year to get the perfect ad placement(s) on TV, print, radio, outdoor, digital, etc. But sometimes, due to visual and contextual reasons, these placements turn into advertising disasters. While the visual blunders are more common, the contextual ones are funnier. Whatever the reason, these 30 epic fails will make you laugh … Check it out ▸

This Clever Digital Tweak By The World Health Org. Resulted In A Huge Increase In Blood Donations


Like many countries, Namibia suffers from a shortage of blood donations with only 0.6% of the population participating as donors. On June 14, World Blood Donor Day, the World Health Organisation and agency Advantage Y&R decided to use the power of digital media to 'share' the message and turn things around. … Check it out ▸

Ads Vs Reality – How They Make Food, Hotels And Models Look Gorgeous


Ever wondered why your McDonald's burger never looks as juicy as the one in the ads? What about hotels that look fabulous in pictures but not quite as much once you're there? It's all about perception vs deception when it comes to advertising. Product photography is as crucial as any other factor in increasing sales - be it clothing, food, hospitality or the … Check it out ▸