Superhydrophobic Spray Makes Any Surface Completely Waterproof [VIDEO]


Guys, you'll never have to worry about women complaining about you spilling stuff on clothes, furniture, blah blah, again. Pennsylvania-based Ross Nanotechnology has come up with NeverWet - a superhydrophobic (water repellant) spray that makes metal, plastic, fabric and wooden surfaces completely waterproof. … Check it out ▸

IBM Creates ‘Smart’ Billboards For ‘Smarter’ Campaign


Simple, clever and memorable. Ogilvy France created these wonderful dual-purpose billboards for IBM's 'Smart Ideas For Smarter Cities' campaign. Love the call-to-action messaging on each one (refer to the image captions). Don't miss the case study video at the bottom. … Check it out ▸

Internet For Everyone – The Technology Behind Google’s Project Loon


Google's Project Loon aims to provide internet access to everyone on the planet through a network of balloons travelling on the edge of space. The primary objective is to provide connectivity to rural and remote areas and help people get back online in disaster-hit sites. … Check it out ▸

What If Facebook Existed 100 Years Ago During World War One?


Check out this brilliant campaign by DDB Paris for Musee De La Grande Guerre De Meaux (Museum of the Great War in Meaux). The campaign revolves around Leon Vivien, a 29 year old school teacher drafted into the French military during World War One. Torn away from his pregnant wife he shares his experiences on his Facebook page thereby educating … Check it out ▸

The Ideology Behind Apple’s Design Philosophy


Apple used this video titled "Designed by Apple - Intention" to open the WWDC keynote last week. In it, they describe the ideology and process behind designing an Apple product. In typical Apple-esque fashion, the ad offers elegant visuals with smooth narratives which makes for a compelling watch. … Check it out ▸

Sony Makes Fun Of Xbox One, Gets 11 Million YouTube Views In 4 Days


You don't create viral content. You create content that goes viral, if done right. … Check it out ▸

22 Ways To Create Interesting Content When You Don’t Have A Clue


Last week, our post on 29 Effective Ways To Stay Creative received a lot of positive feedback from our subscribers. This time around we bring you 22 ways to fight writer's block and create compelling content when you don't have a clue. Although this infographic is directed primarily towards bloggers, most writers and content creators will benefit from the … Check it out ▸

JWT Brazil Introduces SUPER FORMULA For Kids Fighting Cancer


The first step in the fight against cancer is believing in the cure. Based on this ideology, JWT Brazil and Warner Bros. came up with this brilliant campaign for kids at the A.C.Camargo Cancer Center in Sao Paulo. … Check it out ▸

How To Link To A Specific Time In YouTube Videos


Here's something handy you probably didn't know. You can create a URL that links to a specific time in a YouTube video. In other words, you can share a link to a YouTube video that plays from where you specify. Here's how. … Check it out ▸

What’s The Chance A Startup Business Will Fail? [INFOGRAPHIC]


Here's an interesting infographic which lays down some insightful statistics as to which startup businesses are likely to survive/fail based on market analysis of the past few years. … Check it out ▸

Public Loo Shocker – UK Transport Dept. Launches ‘Impactful’ Campaign


We've seen some impactful campaigns telling people not to drink and drive but this ranks right at the top in terms of shock value. Leo Burnett London has come up with a 'shocker' of a stunt for the Department for Transport as part of its THINK campaign on road safety. This hidden camera video has received over 5 million YouTube views in just 5 days! … Check it out ▸

Photoshop Street Prank Video Gets Over 9 Million YouTube Views In 3 Days!


Adobe Photoshop's Street Retouch Prank video has skyrocketed to the top of the viral charts with over 9.2 million YouTube views and 300,000 Facebook shares within just 3 days! … Check it out ▸

Samsung Promotes Galaxy S4 Eye Sensor With 60 Minute Staring Contest


The Galaxy S4 comes with a built-in eye sensor that pauses your video when you look away from the screen and plays it back when you return. The sensor also keeps the screen lit when it detects the user is looking towards it (click here for a full list of features). To promote all these goodies Samsung and Swisscom came up with this cool marketing stunt … Check it out ▸

Heineken Negotiation – Convince Your Lady To Buy Ugly Stadium Seats And Win Tickets To The Game


Subscribers on our social media channels loved the Heineken interactive beer bottle innovation we shared a few days ago. Here's another super-cool campaign from the Dutch brewing company. … Check it out ▸

Xbox One Unveil Video Gets 4 Million YouTube Views In 1 Day


Gaming enthusiasts swarmed YouTube for the Xbox One unveil video resulting in 4 million views in just one day. The video showcases the new Kinect sensor, controller and new features like Live TV, Skype, personal homescreen, cinematic gaming etc. … Check it out ▸