Thailand’s third-largest mobile operator True Move came up with an emotional commercial titled “Giving” that made waves across the internet with over 41 million views till date.
The 3-minute commercial came into the limelight on Reddit, followed by a Gawker post with a headline that read, “This three minute commercial puts full-length Hollywood films to shame”.
Some netizens have even labeled it the most emotional commercial of all time. Backed up by brilliant performances from all the actors, the ad ends with the line “Giving is the best communication”. Watch below.
It’s always tricky for marketeers to deliver an emotional message while advertising because it loses its impact if overdone, unrelated, or not backed by powerful performances. These guys definitely got it right on all parameters.
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