Digital Synopsis http://digitalsynopsis.com Digital Synopsis covers the best in advertising, design & creative inspiration. We report on the latest marketing innovations, online trends, tools & more. Fri, 21 Nov 2014 19:45:49 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 35 Brilliant Examples Of Creative Package Design http://digitalsynopsis.com/inspiration/35-creative-product-package-designs/ http://digitalsynopsis.com/inspiration/35-creative-product-package-designs/#respond Fri, 21 Nov 2014 14:27:33 +0000 http://digitalsynopsis.com/?p=12055 Click post title to view complete article at DigitalSynopsis.com.

In today’s competitive business environment, product packaging is as crucial as the product itself. Apart from being visually appealing, your package design needs to be practical, (re)usable and make the consumer prefer your product over the competitor’s. Brands like Apple, who get it right, pay a lot of attention to the minutest details and create an experience around […]

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Survey Of 128 Agency Employees Reveals Interesting Details About Their Lives In And Out Of Office http://digitalsynopsis.com/advertising/ad-agency-employee-life-infographic/ http://digitalsynopsis.com/advertising/ad-agency-employee-life-infographic/#respond Tue, 18 Nov 2014 12:58:32 +0000 http://digitalsynopsis.com/?p=12036 Click post title to view complete article at DigitalSynopsis.com.

Shushu Spanier, copywriter at BBR Saatchi & Saatchi (Tel Aviv), asked 128 of his colleagues to fill in a questionnaire related to their daily lives in and out of office. The questions ranged from “Where do you get your inspiration?” to “Ever did it with a colleague?”. Shushu then collated the answers and created this infographic […]

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How Two Random Ad Agency Creatives Got The Entire Hollywood To Endorse Them http://digitalsynopsis.com/advertising/matt-dave-aka-creatives-celebrity-testimonials/ http://digitalsynopsis.com/advertising/matt-dave-aka-creatives-celebrity-testimonials/#respond Mon, 17 Nov 2014 12:46:42 +0000 http://digitalsynopsis.com/?p=12017 Click post title to view complete article at DigitalSynopsis.com.

Matt Roach and David Lawrie are a copy/art team who operate under the moniker aka creatives. When they’re not creating award-winning campaigns at M&C Saatchi London, they get A-list celebrities like George Clooney, Gwyneth Paltrow, Cameron Diaz, Gary Oldman, Courteney Cox and Elton John to endorse them on TV. What makes them special? This video […]

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Blast From The Past: Web Design Trends You’ll Never Forget http://digitalsynopsis.com/design/old-90s-web-design-trends/ http://digitalsynopsis.com/design/old-90s-web-design-trends/#comments Fri, 14 Nov 2014 12:20:35 +0000 http://digitalsynopsis.com/?p=11978 Click post title to view complete article at DigitalSynopsis.com.

Remember what websites looked like in the ’90s? If you’re thinking Comic Sans, Scrolling Marquees, Hit Counters, and Animated GIFs, you’re on the right track. Thankfully a lot has changed since then, but there are some design elements that have lingered through the years, whether they’ve inspired new trends or trends that are hot on […]

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This Adorable Children’s Day Campaign By McDonald’s Will Surely Make You Smile http://digitalsynopsis.com/advertising/mcdonalds-childrens-day-rock-paper-scissors/ http://digitalsynopsis.com/advertising/mcdonalds-childrens-day-rock-paper-scissors/#respond Thu, 13 Nov 2014 14:20:20 +0000 http://digitalsynopsis.com/?p=11964 Click post title to view complete article at DigitalSynopsis.com.

Kids love to play and are always up for a quick game or two. On Children’s day, McDonald’s Peru wanted people to have fun the way kids do. After taking their order, McDonald’s employees invited customers to play an age-old game which almost everyone has played in their childhood. If the customer won, his/her order […]

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19 Mind-Boggling Photo Manipulations By Digital Artist Martin De Pasquale http://digitalsynopsis.com/inspiration/impossible-photoshop-digital-art-martin-de-pasquale/ http://digitalsynopsis.com/inspiration/impossible-photoshop-digital-art-martin-de-pasquale/#comments Tue, 11 Nov 2014 14:48:05 +0000 http://digitalsynopsis.com/?p=11907 Click post title to view complete article at DigitalSynopsis.com.

Buenos Aires-based art director and digital artist Martin De Pasquale uses Photoshop to create crazy photo manipulations that show impossible realities with himself as the subject. Some of them are visual metaphors while the others are just wild or funny. Check out 19 of De Pasquale’s best works followed by a behind-the-scenes video that shows how he goes […]

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You Won’t Believe How This Agency Rewarded Its Employees After An Award Shortlist http://digitalsynopsis.com/advertising/union-creative-toronto-employee-family-day/ http://digitalsynopsis.com/advertising/union-creative-toronto-employee-family-day/#respond Mon, 10 Nov 2014 14:55:05 +0000 http://digitalsynopsis.com/?p=11888 Click post title to view complete article at DigitalSynopsis.com.

Toronto-based creative agency UNION recently got shortlisted for Strategy magazine’s ‘Agency of the Year’ award. As a token of appreciation, they rewarded their employees with an overwhelming surprise that none of them expected. Co-founders Lance Martin and Subtej Nijjar take you through the celebration in this must-see video below. Success doesn’t come easy and kudos to […]

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Ford Explorer Print Ads Show Off Cool Car Features When You Place Your Phone Over Them http://digitalsynopsis.com/advertising/ford-explorer-innovative-magazine-bbr-saatchi/ http://digitalsynopsis.com/advertising/ford-explorer-innovative-magazine-bbr-saatchi/#comments Thu, 06 Nov 2014 11:13:56 +0000 http://digitalsynopsis.com/?p=11863 Click post title to view complete article at DigitalSynopsis.com.

Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the […]

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These 3 Super-Funny Ads Show You Why Your Website Should Be Mobile-Friendly http://digitalsynopsis.com/advertising/mobile-friendly-web-design-nettl/ http://digitalsynopsis.com/advertising/mobile-friendly-web-design-nettl/#comments Tue, 04 Nov 2014 13:02:27 +0000 http://digitalsynopsis.com/?p=11839 Click post title to view complete article at DigitalSynopsis.com.

A website that’s not mobile-friendly usually gets cropped on mobile screens. Based on this insight, UK-based design studio Nettl has come up with three hilariously clever ads to promote their web design solutions. Check them out below. Cool way to promote a service without using the usual technical jargon. What do you think? Share this […]

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Press ‘R’ And This Incredibly Brilliant Honda Ad Switches To A Parallel Storyline http://digitalsynopsis.com/advertising/honda-civic-type-r-the-other-side/ http://digitalsynopsis.com/advertising/honda-civic-type-r-the-other-side/#comments Fri, 31 Oct 2014 15:03:03 +0000 http://digitalsynopsis.com/?p=11800 Click post title to view complete article at DigitalSynopsis.com.

Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it’s sportier version, the Civic Type R. Titled “The Other Side”, the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline […]

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