Digital Synopsis http://digitalsynopsis.com Digital Synopsis covers the best in advertising, design & creative inspiration. We report on the latest marketing innovations, online trends, tools & more. Fri, 30 Jan 2015 19:39:06 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 17 Clever Illustrations That Show The Differences Between Copywriters And Art Directors http://digitalsynopsis.com/advertising/17-copywriter-vs-art-director-differences-illustrations/ http://digitalsynopsis.com/advertising/17-copywriter-vs-art-director-differences-illustrations/#comments Wed, 28 Jan 2015 15:41:16 +0000 http://digitalsynopsis.com/?p=12866 In the late 1950s, advertising legend Bill Bernbach came up with the idea of pairing art directors and copywriters into teams. The strategy worked and DDB ended up creating some of the most iconic work of that era. Since then, the art-copy team structure came into existence at most, if not all, agencies. They maybe working […]

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These Space-Saving Furniture Designs Are Amazingly Creative http://digitalsynopsis.com/design/clei-space-saving-resource-furniture/ http://digitalsynopsis.com/design/clei-space-saving-resource-furniture/#comments Thu, 22 Jan 2015 13:20:49 +0000 http://digitalsynopsis.com/?p=12826 With living spaces becoming pricier and smaller, space-saving furniture is more in demand than ever. One of the established players in this business is Italian furniture company Clei and Resource Furniture is the exclusive North American distributor for the same. Their video portfolio (below) showcases some of Clei’s amazing modular designs and went viral recently […]

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Canada’s New Passport Is The Coolest In The World, Just Look At These Ultraviolet Artworks http://digitalsynopsis.com/design/canada-new-passport-ultraviolet-light-illustrations/ http://digitalsynopsis.com/design/canada-new-passport-ultraviolet-light-illustrations/#comments Tue, 20 Jan 2015 17:59:21 +0000 http://digitalsynopsis.com/?p=12793 Canada’s new passport comes loaded with hidden artwork since the past year and a half, but the truth only came to light (pun intended) when this Imgur user posted pictures of his friend’s new passport two days back. Apparently, the pages consist of beautiful national icons and images created with optically variable ink that glows when placed under […]

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No Matter How Busy You Are, Watch This And Take Time Out For Your Loved Ones http://digitalsynopsis.com/advertising/dial-direct-mother-son-notebook-joe-public/ http://digitalsynopsis.com/advertising/dial-direct-mother-son-notebook-joe-public/#comments Fri, 16 Jan 2015 14:45:28 +0000 http://digitalsynopsis.com/?p=12765 South African insurance company Dial Direct and agency Joe Public have come up with arguably the best ad of 2015 so far. Titled “The Notebook”, the ad shows a young boy being ignored by his busy mother as he tries to hand her something. He starts doing the household chores to save her time and finally manages […]

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The Origin And Evolution Of 12 Famous Advertising Slogans (Infographic) http://digitalsynopsis.com/advertising/evolution-of-famous-ad-slogans-infographic/ http://digitalsynopsis.com/advertising/evolution-of-famous-ad-slogans-infographic/#comments Thu, 15 Jan 2015 12:38:55 +0000 http://digitalsynopsis.com/?p=12742 Did you know that Nike’s famous “Just Do It” slogan was inspired by a death-row inmate’s final words? Or that Maxwell House Coffee’s “Good to the last drop” slogan is 97 years old and was coined by US president Theodore Roosevelt? Advertising Age named De Beers’ “A diamond is forever” the best slogan of the 20th […]

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How A Web Design Goes Straight To Hell http://digitalsynopsis.com/design/web-design-goes-straight-hell/ http://digitalsynopsis.com/design/web-design-goes-straight-hell/#comments Wed, 14 Jan 2015 11:51:27 +0000 http://digitalsynopsis.com/?p=12715 Old but gold. A few years back, renowned cartoonist Matthew Inman (a.k.a. founder of The Oatmeal) came up with this epic comic strip that shows how idiotic clients drive web designers nuts with horrible feedback that makes their website look like crap. The sequence of events is hilariously depicted with footnotes from the author’s actual experiences. Check it out below […]

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27 Funny Posters And Charts That Graphic Designers Will Relate To http://digitalsynopsis.com/design/27-funny-graphic-designer-posters-charts/ http://digitalsynopsis.com/design/27-funny-graphic-designer-posters-charts/#comments Tue, 13 Jan 2015 15:12:21 +0000 http://digitalsynopsis.com/?p=12677 We at DS come across a lot of memes, comics and artworks that offer a hilarious look into the life and mind of a graphic designer. So we thought, why not collate a few good ones into one cool post? Who knows, it might even drive some sense into an unreasonable client and make him/her […]

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50 Ways To Boost Your Brand (Infographic) http://digitalsynopsis.com/tools/50-ways-to-boost-your-brand-infographic/ http://digitalsynopsis.com/tools/50-ways-to-boost-your-brand-infographic/#comments Mon, 12 Jan 2015 14:02:14 +0000 http://digitalsynopsis.com/?p=12666 Here’s something you might want to print and pin to your office wall or workstation. UK-based printing company Superlogo has come up with a simple but useful infographic that offers 50 valuable tips to help boost your brand. A few of these might be well-known, but most of them are often overlooked or forgotten in the everyday hustle. Plus, […]

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These Clever Photos Of Miniature Figures Take You Through Life In An Ad Agency http://digitalsynopsis.com/advertising/agency-life-miniature-photographs-derrick-lin/ http://digitalsynopsis.com/advertising/agency-life-miniature-photographs-derrick-lin/#comments Fri, 09 Jan 2015 13:43:27 +0000 http://digitalsynopsis.com/?p=12623 Every agency is unique in its own way but certain aspects remain the same. A buzzing work environment, difficult clients, weekend brainstormings, deadlines, booze-heavy parties and the endless debates between creative and accounts are just a few elements that can be found in most, if not all agencies. Ohio-based brand strategist Derrick Lin captures the […]

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30 Powerful Artworks In Response To The Charlie Hebdo Shootings In Paris http://digitalsynopsis.com/inspiration/30-cartoon-reactions-charlie-hebdo-paris-shootings/ http://digitalsynopsis.com/inspiration/30-cartoon-reactions-charlie-hebdo-paris-shootings/#comments Thu, 08 Jan 2015 13:02:54 +0000 http://digitalsynopsis.com/?p=12612 After the the brutal massacre of ten members of Charlie Hebdo staff and two police officers in Paris, cartoonists from all over the world reacted with powerful but heartbreaking artwork to show solidarity with the victims. Here are 30 thought-provoking tweets with translations (where required). 1. #CharlieHebdo pic.twitter.com/15O4YC2KWg — Ruben L. Oppenheimer (@RLOppenheimer) January 7, […]

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