Digital Synopsis http://digitalsynopsis.com Digital Synopsis covers the best in advertising, design & creative inspiration. We report on the latest marketing innovations, online trends, tools & more. Fri, 29 May 2015 19:03:39 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 This Device Tweets A Complaint To The Govt. Every Time A Car Runs Over A Pothole http://digitalsynopsis.com/advertising/telemetro-reporta-tweeting-pothole-panama-ogilvy/ http://digitalsynopsis.com/advertising/telemetro-reporta-tweeting-pothole-panama-ogilvy/#respond Fri, 29 May 2015 15:07:26 +0000 http://digitalsynopsis.com/?p=14724 Panama is a modern city but the roads have more holes than swiss cheese. To highlight this infrastructure failure, news channel Telemetro Reporta installed special devices inside potholes that tweet a complaint to the Department Of Public Works every time a car runs over them. They also had a special segment on the TV news show […]

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WWF Uses Photos Taken By Animals And Birds To Raise Money For Endangered Species http://digitalsynopsis.com/inspiration/wwf-latinstock-animal-copyrights/ http://digitalsynopsis.com/inspiration/wwf-latinstock-animal-copyrights/#respond Thu, 28 May 2015 14:08:25 +0000 http://digitalsynopsis.com/?p=14698 To raise funds for the preservation of endangered species, WWF Spain and stock photography site Latinstock came up with a brilliant project titled Animal Copyrights. They mounted lightweight harnesses with tiny cameras on to animals and birds and captured breathtaking views of their natural environment. They then selected the best photos and created a collection that […]

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Clever Toothpaste Ads Show How A Smile Changes The Entire Meaning Of A Message http://digitalsynopsis.com/advertising/crest-toothpaste-smile-changes-whole-story/ http://digitalsynopsis.com/advertising/crest-toothpaste-smile-changes-whole-story/#respond Wed, 27 May 2015 13:26:25 +0000 http://digitalsynopsis.com/?p=14679 Crest Toothpaste and agency Conill (US) have come up with an amusing campaign that shows how a smile changes the entire story. The ads show two versions of the same message, one with and the other without a smile emoticon. The addition of the emoticon changes the entire context of the message. Check them out below. 1. 2. 3. 4. […]

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How Humans React To Different Colors http://digitalsynopsis.com/design/color-meanings-theory-psychology/ http://digitalsynopsis.com/design/color-meanings-theory-psychology/#respond Tue, 26 May 2015 14:30:54 +0000 http://digitalsynopsis.com/?p=14640 Did you know that green is used for night vision goggles because the human eye is most sensitive to, and able to recognise most shades of that color? People are often more productive in rooms painted blue. Pink makes us crave sugar. Red increases enthusiasm. Grey represents non-involvement, giving it a formal authority. Here’s a comprehensive infographic […]

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Here’s A Clever Billboard Designed To Make You Want Coffee http://digitalsynopsis.com/advertising/cafe-pele-coffee-yawning-billboard-sao-paulo/ http://digitalsynopsis.com/advertising/cafe-pele-coffee-yawning-billboard-sao-paulo/#respond Mon, 25 May 2015 14:14:02 +0000 http://digitalsynopsis.com/?p=14645 Based on the fact that yawning is contagious, Café Pelé came up with an interesting stunt at the Fradique Coutinho metro station in São Paulo. They installed a digital billboard with motion sensors that played a video of a man yawning every time someone came close to the display. As a result, most of the commuters […]

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LOL: 21 Client Emails That Designers Hate To Receive http://digitalsynopsis.com/design/funny-terrible-client-emails-designers/ http://digitalsynopsis.com/design/funny-terrible-client-emails-designers/#respond Fri, 22 May 2015 13:07:33 +0000 http://digitalsynopsis.com/?p=14588 Creative Market has compiled a funny list of client emails that designers absolutely dread receiving. Most of them are plain old client stupidity, but some (like the payment-related ones) are just pure evil. Check out the compilation below. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. […]

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Volkswagen Embarrasses Movie Latecomers In Funny Theatre Stunt For The New Passat http://digitalsynopsis.com/advertising/volkswagen-cinema-pedestrian-detection/ http://digitalsynopsis.com/advertising/volkswagen-cinema-pedestrian-detection/#respond Thu, 21 May 2015 13:08:52 +0000 http://digitalsynopsis.com/?p=14533 To highlight the pedestrian detector on the new Passat, Volkswagen came up with this cheeky stunt in Proyecciones cinema in Madrid. Before the movie started, when the trailers were rolling, latecomers were put in the spotlight with a beeping sound in the background. The audience had no clue what was going on. Watch the video […]

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Signatures Of 25 Famous Entrepreneurs And Their Hidden Meanings http://digitalsynopsis.com/design/signatures-of-famous-people-handwriting-analysis/ http://digitalsynopsis.com/design/signatures-of-famous-people-handwriting-analysis/#respond Wed, 20 May 2015 15:18:45 +0000 http://digitalsynopsis.com/?p=14522 MyPrint247 has come up with an interesting infographic that uses handwriting analysis (graphology) to provide a glimpse into the personalities of 25 famous tech entrepreneurs. The list includes Steve Jobs, Bill Gates, Mark Zuckerberg, Tim Cook, Larry Page, Sergey Brin and more. Check it out below. Share this article with a budding entrepreneur and voice your views […]

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LOL: Things You Should Never Say To Creative Agency Employees http://digitalsynopsis.com/advertising/funny-things-never-say-to-creative-agency-employees/ http://digitalsynopsis.com/advertising/funny-things-never-say-to-creative-agency-employees/#respond Tue, 19 May 2015 15:29:28 +0000 http://digitalsynopsis.com/?p=14513 Agency employees get a fair share of cliché feedback from clients, co-workers and everyone else. In an interesting exercise, Adweek asked veterans from the industry to share the most annoying comments they get to hear on a daily basis. Here’s what they had to say. If we had to pick the three funniest ones, it would be tough, but no. […]

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These Awesome Post-it Banners Can Be Used As Sticky Notes While You Surf Websites http://digitalsynopsis.com/advertising/post-it-makes-you-like-banners-sticky-notes/ http://digitalsynopsis.com/advertising/post-it-makes-you-like-banners-sticky-notes/#respond Mon, 18 May 2015 13:11:24 +0000 http://digitalsynopsis.com/?p=14463 You might have come across those ‘stalking’ banner ads that follow you around on every website, showing products and deals that you might have searched for previously. Post-it® decided to use this behavioural retargeting technology (yes, that’s what it’s called) for something that you purposely stick in front of your eyes – reminders. Using cookies and […]

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How Cool Are These “Workout Billboards” By Powerade Sports Drink? http://digitalsynopsis.com/advertising/powerade-workout-billboards/ http://digitalsynopsis.com/advertising/powerade-workout-billboards/#respond Fri, 15 May 2015 14:54:52 +0000 http://digitalsynopsis.com/?p=14452 Powerade, the Coca-Cola-owned sports drink, came up with these cool “Workout Billboards” that not only advertise their products but also double as training machines. Three kinds of displays were used: a lat machine, a punching machine and a climbing wall that scrolls. Check them out in action below. The agency is Ogilvy & Mather, Berlin. […]

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17 Amazing 3D Graffiti Artworks That Look Like They’re Floating In Mid-Air http://digitalsynopsis.com/design/3d-graffiti-street-art-anamorphic-odeith/ http://digitalsynopsis.com/design/3d-graffiti-street-art-anamorphic-odeith/#respond Wed, 13 May 2015 15:04:37 +0000 http://digitalsynopsis.com/?p=14407 Portuguese street artist Sergio Odeith creates anamorphic 3D graffiti art that, from a certain angle, looks like it’s floating in mid-air. His work has been showcased at the Museum of Public Art (Louisiana), Brazilian Museum for Sculpture (São Paulo) and Meeting of Styles (Alemanha), to name a few. Odeith has also created large scale murals for enterprises […]

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27 Heartbreaking Photos That’ll Make You Think Twice About The Environment http://digitalsynopsis.com/buzz/environmental-pollution-pictures-earth-day/ http://digitalsynopsis.com/buzz/environmental-pollution-pictures-earth-day/#respond Tue, 12 May 2015 13:44:45 +0000 http://digitalsynopsis.com/?p=14354 Did you know: The human population on our planet has grown more in the last 50 years than it did in the previous four million years. Everyday, enough trash is produced in the US to equal the weight of the Empire State Building. At least 50 million acres of rainforest are lost every year. That’s […]

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9 Cool Posters That Show The Differences Between Adobe Illustrator And Photoshop http://digitalsynopsis.com/design/illustrator-vs-photoshop-differences-minimalist-graphics/ http://digitalsynopsis.com/design/illustrator-vs-photoshop-differences-minimalist-graphics/#respond Mon, 11 May 2015 10:56:40 +0000 http://digitalsynopsis.com/?p=14317 Chennai-based designer M.A. Kather has created a cool series of minimalist posters that explain the differences between Adobe Illustrator and Adobe Photoshop. The intent of this comparison is to show the process and purpose of each program, not to prove which one is better (because they both have different uses). Check out the series below.   […]

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27 Funny But Thought-Provoking Images Of How Smartphones Have Taken Over Our Lives http://digitalsynopsis.com/buzz/smartphone-addiction-funny-sad-images/ http://digitalsynopsis.com/buzz/smartphone-addiction-funny-sad-images/#respond Mon, 04 May 2015 15:12:17 +0000 http://digitalsynopsis.com/?p=14163 A few days back, we came across a poster that had a beautiful picture of a beach with a headline that said “Can you give up your phone, TV and computer for 24 hours?” This sparked an interesting debate here at DS. Most of us agreed that no TV for 24 hours wouldn’t be a […]

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