Digital Synopsis http://digitalsynopsis.com Advertising, Design & Creative Inspiration Wed, 16 Apr 2014 20:52:50 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.3 WhatsApp Powered Toy Connects Kids Fighting Cancer To Their Loved Ones http://digitalsynopsis.com/advertising/amaral-carvalho-hospital-elo/ http://digitalsynopsis.com/advertising/amaral-carvalho-hospital-elo/#respond Wed, 16 Apr 2014 14:03:47 +0000 http://digitalsynopsis.com/?p=8795 Click post title to view complete article at DigitalSynopsis.com.

Children suffering from cancer get lonely due to prolonged hospitalisation and treatments that keep them away from their normal routine. To counter their isolation, Amaral Carvalho Hospital and creative agency DM9Rio (Brazil) developed a line of special teddy bears called “ELO” that receive and store audio notes from WhatsApp. Each child was given a teddy […]

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Children suffering from cancer get lonely due to prolonged hospitalisation and treatments that keep them away from their normal routine. To counter their isolation, Amaral Carvalho Hospital and creative agency DM9Rio (Brazil) developed a line of special teddy bears called “ELO” that receive and store audio notes from WhatsApp. Each child was given a teddy with an exclusive number on which friends and family could send messages anytime. When the children got lonely all they needed to do was press ELO’s hand and the message would be played back. Check it out below.

Kudos to everyone involved in creating this brilliant innovation that’s put a smile on these kids’ faces. We’ve seen some great work by Brazilian agencies in this category – like JWT Brazil’s Super Formula last year. Don’t forget to share this post and your feedback in the comments section below. You’ll also love watching how these 15 people with Down syndrome changed the perspective of millions.

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These Are The Daily Routines Of History’s Most Famous Creative People http://digitalsynopsis.com/inspiration/famous-creative-routines/ http://digitalsynopsis.com/inspiration/famous-creative-routines/#respond Mon, 14 Apr 2014 14:04:56 +0000 http://digitalsynopsis.com/?p=8759 Click post title to view complete article at DigitalSynopsis.com.

How did the world’s most famous creative people spend their 24 hours/day? What was their daily routine like? This wonderful infographic aims to provide a sneak peek into the everyday lives of 16 brilliant minds including Ludwig van Beethoven, Charles Dickens, Sigmund Freud, Victor Hugo, Charles Darwin, Benjamin Franklin and more. Note: View the first two pie […]

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How did the world’s most famous creative people spend their 24 hours/day? What was their daily routine like? This wonderful infographic aims to provide a sneak peek into the everyday lives of 16 brilliant minds including Ludwig van Beethoven, Charles Dickens, Sigmund Freud, Victor Hugo, Charles Darwin, Benjamin Franklin and more.

Note: View the first two pie charts to understand the visual representation. White areas depict sleep, green = primary work, blue = exercise and so on.

A Day In The Life Of These Legendary Creative People [INFOGRAPHIC]

Infographic source: Info We Trust, based on Daily Rituals: How Artists Work by Mason Currey.

Which routine do you relate to most? Notice any common patterns between them all (long walks, coffee, alcohol etc.)? Share this post and your feedback in the comments section below.

Don’t miss:

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Inspirational Thai Ad Makes You Believe In The Power Of Doing Good http://digitalsynopsis.com/advertising/thai-life-insurance-unsung-hero/ http://digitalsynopsis.com/advertising/thai-life-insurance-unsung-hero/#respond Sat, 12 Apr 2014 12:51:18 +0000 http://digitalsynopsis.com/?p=8739 Click post title to view complete article at DigitalSynopsis.com.

If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled “Unsung Hero” this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 […]

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If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled “Unsung Hero” this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week.

The film description says it all really:

“Ever wondered, what is it we ​​want from life exactly? Why do some people have plenty of money, still no joy. This clip might not be the answer, but it may be a starting point for you to do something, to find the answer yourself.”

Ogilvy & Mather Bangkok is the agency behind this campaign. Back in 2011, Ogilvy and Thai Life Insurance had teamed up for (what would eventually become) one of the year’s most popular viral videos titled “Silence of love”. Check it out below.

Southeast Asia seems to be a gold mine for emotion and sentiment-driven campaigns such as these. What’s your take on this advertising strategy? Don’t forget to share this post and your feedback in the comments section below.

Don’t miss:

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How The Digital World Fuels The Physical Economy http://digitalsynopsis.com/buzz/digital-world-fuels-physical-economy/ http://digitalsynopsis.com/buzz/digital-world-fuels-physical-economy/#respond Fri, 11 Apr 2014 14:09:23 +0000 http://digitalsynopsis.com/?p=8724 Click post title to view complete article at DigitalSynopsis.com.

The Internet has had a tremendous impact on the physical economy over the years. As global Internet usage increases, there’s no doubt we’ll see a furthered fueling of the gross domestic product. FEInternational just released a new infographic that takes an in-depth look into “How the Digital World Fuels the Physical Economy.” Don’t miss: An […]

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The Internet has had a tremendous impact on the physical economy over the years. As global Internet usage increases, there’s no doubt we’ll see a furthered fueling of the gross domestic product. FEInternational just released a new infographic that takes an in-depth look into “How the Digital World Fuels the Physical Economy.”

Internet's Impact On Economy

Don’t miss:

Have feedback or a point of view? Share it in the comments section below.
Extend the conversation – share this post with your personal and professional network.

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76 Iconic Film Title Designs From 1916 to Present http://digitalsynopsis.com/design/film-title-design-history/ http://digitalsynopsis.com/design/film-title-design-history/#comments Tue, 08 Apr 2014 14:44:09 +0000 http://digitalsynopsis.com/?p=8710 Click post title to view complete article at DigitalSynopsis.com.

From Charlie Chaplin’s Modern Times to David Fincher’s The Social Network, the guys at Art Of The Title have compiled 76 of the most iconic film and television title sequences into this must-see 2½ minute video montage. List of films/shows covered: Intolerance Phantom of the Opera King Kong Modern Times My Man Godfrey Make Way For Tomorrow Citizen […]

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From Charlie Chaplin’s Modern Times to David Fincher’s The Social Network, the guys at Art Of The Title have compiled 76 of the most iconic film and television title sequences into this must-see 2½ minute video montage.

List of films/shows covered:

  1. Intolerance
  2. Phantom of the Opera
  3. King Kong
  4. Modern Times
  5. My Man Godfrey
  6. Make Way For Tomorrow
  7. Citizen Kane
  8. The Maltese Falcon
  9. Gun Crazy
  10. The Treasure of the Sierra Madre
  11. Lady in the Lake
  12. Fallen Angel
  13. The Thing
  14. Singing in the Rain
  15. The Man with the Golden Arm
  16. Anatomy of a Murder
  17. Psycho
  18. North by Northwest
  19. Vertigo
  20. Grand Prix
  21. To Kill A Mockingbird
  22. Dr. No
  23. The Pink Panther
  24. Goldfinger
  25. Dr. Strangelove
  26. Bullitt
  27. Barbarella
  28. Soylent Green
  29. Mean Streets
  30. Star Wars
  31. Saturday Night Fever
  32. Superman
  33. Alien
  34. Raging Bull
  35. The Terminator
  36. Repo Man
  37. Brazil
  38. The Untouchables
  39. Do The Right Thing
  40. Forrest Gump
  41. The Naked Gun
  42. Cape Fear
  43. Reservoir Dogs
  44. Delicatessen
  45. Natural Born Killers
  46. Twelve Monkeys
  47. Freaked
  48. Se7en
  49. The Island of Dr. Moreau
  50. Mimic
  51. Donnie Brasco
  52. Mission Impossible
  53. Dawn of the Dead
  54. Fight Club
  55. Catch Me If You Can
  56. Panic Room
  57. Lemony Snicket’s A Series of Unfortunate Events
  58. The Fall
  59. Casino Royale
  60. Six Feet Under
  61. Carnivale
  62. Dexter
  63. Mad Men
  64. Iron Man
  65. Juno
  66. The Kingdom
  67. Wall•E
  68. Sherlock Holmes
  69. Up In The Air
  70. Zombieland
  71. Scott Pilgrim vs the World
  72. Buried
  73. Robin Hood
  74. Machete
  75. The Social Network
  76. Enter The Void

Our favourites would be Superman, Mad Men, Casino Royale, Pink Panther and Catch Me If You Can. What about you? Is there a title sequence you think should be on this list? Don’t forget to share this post and your feedback in the comments section below.

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Lurpak Butter Ad Is Probably The Most Visually Stunning Food Commercial Ever http://digitalsynopsis.com/advertising/lurpak-butter-adventure-awaits/ http://digitalsynopsis.com/advertising/lurpak-butter-adventure-awaits/#comments Mon, 07 Apr 2014 13:33:10 +0000 http://digitalsynopsis.com/?p=8701 Click post title to view complete article at DigitalSynopsis.com.

Lurpak Butter and Weiden + Kennedy London take you on a kitchen adventure like no other in this brilliantly crafted 60-second commercial that’ll leave you hungry for more (pun intended). The ad begins with the line “Tonight, as we stand on the edge of possibility, we choose the path less traveled” with Richard Strauss’s Thus Spake […]

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Lurpak Butter and Weiden + Kennedy London take you on a kitchen adventure like no other in this brilliantly crafted 60-second commercial that’ll leave you hungry for more (pun intended).

Lurpak Cook's Range - Adventure Awaits

Adventure Awaits: A still from Lurpak Butter’s epic new commercial

The ad begins with the line “Tonight, as we stand on the edge of possibility, we choose the path less traveled” with Richard Strauss’s Thus Spake Zarathustra (from 2001: A Space Odyssey) playing in the background. What follows is a series of spectacular visuals that transform an ordinary kitchen into a film set inspired from a George Lucas movie.

Check out the full ad below:

Don’t forget to share this post and your feedback in the comments section below.

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16 Quotes Of Marketing Wisdom From Don Draper Himself http://digitalsynopsis.com/advertising/don-draper-marketing-wisdom/ http://digitalsynopsis.com/advertising/don-draper-marketing-wisdom/#comments Tue, 25 Mar 2014 10:54:05 +0000 http://digitalsynopsis.com/?p=8657 Click post title to view complete article at DigitalSynopsis.com.

He might be the embodiment of the “Sex, Booze and Drugs” lifestyle but there’s a lot more to learn from fictional ad man and marketing genius, Donald Draper. With Mad Men Season 7 around the corner, here are 16 quotes of marketing wisdom from the man himself. Source: Glow New Media Note: “The day you sign […]

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He might be the embodiment of the “Sex, Booze and Drugs” lifestyle but there’s a lot more to learn from fictional ad man and marketing genius, Donald Draper. With Mad Men Season 7 around the corner, here are 16 quotes of marketing wisdom from the man himself.

Marketing Wisdom from Don Draper

Source: Glow New Media

Note: “The day you sign a client is the day you start losing them.” was a quote by Roger Sterling, not Draper. Share your favorite marketing quotes in the comments section below. They don’t necessarily have to be from Mad Men.

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Wife Not Letting You Watch The Game? Introducing The Vuvuzela Remote Control http://digitalsynopsis.com/advertising/bein-sports-vuvuzela/ http://digitalsynopsis.com/advertising/bein-sports-vuvuzela/#comments Mon, 24 Mar 2014 12:57:30 +0000 http://digitalsynopsis.com/?p=8633 Click post title to view complete article at DigitalSynopsis.com.

Check out this cool marketing and product innovation by beIN Sports network. They’ve come up with a vuvuzela (loud plastic horn used by soccer fans) that works like a remote control and changes the television channel to beIN Sports every time you blow it. Why? So you soccer-fans can finally get your voice heard and […]

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Check out this cool marketing and product innovation by beIN Sports network. They’ve come up with a vuvuzela (loud plastic horn used by soccer fans) that works like a remote control and changes the television channel to beIN Sports every time you blow it. Why? So you soccer-fans can finally get your voice heard and watch the game instead of some boring crap.

How it works:

The BeIN “Game Changer” uses an Arduino setup with a mini microphone connected to a 8-bit microchip that transmits infrared LED signals to cable boxes every time the horn is blown.

TBWA\Chiat\Day, New York is the agency behind this ingenious campaign. Initially, they used a 3D printed prototype of the vuvuzela to test wether such a device was possible. Watch the making of the beIN SPORTS Game Changer below:

Impressed? Share your views in the comments section below. Don’t forget to share this post with the sports fans in your group.

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You’re Never Too Old To Start A New Venture, Look At These Famous Entrepreneurs http://digitalsynopsis.com/inspiration/never-too-late-start-venture/ http://digitalsynopsis.com/inspiration/never-too-late-start-venture/#comments Thu, 20 Mar 2014 13:27:03 +0000 http://digitalsynopsis.com/?p=8611 Click post title to view complete article at DigitalSynopsis.com.

Mark Zuckerberg and the current lot of 20-something CEOs are ruining it for people like us who’re facing a mid-life crisis. This infographic gets back at those young pricks and proves why it’s never to late to start your own venture. Did you know? McDonald’s founder Ray Kroc sold paper cups and milkshake mixers till he […]

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Mark Zuckerberg and the current lot of 20-something CEOs are ruining it for people like us who’re facing a mid-life crisis. This infographic gets back at those young pricks and proves why it’s never to late to start your own venture.

Did you know?

  • McDonald’s founder Ray Kroc sold paper cups and milkshake mixers till he was 52
  • Harry Potter author J.K.Rowling was a single mom on welfare till she was 31
  • Harrison Ford was a carpenter till his 30s
  • Zara founder Amancio Ortega was a shirt shop helper till he was 30
  • Evan Williams co-founded Twitter at the age of 35
  • Niklas Zennstromm was 37 when he created Skype
  • Arianna Huffington started Huffington Post at the age of 54

Still not convinced? Here’s more:

So if you haven’t come up with that billion dollar idea yet, don’t worry, there’s still time. Don’t forget to share this with your friends and colleagues.  Have something to add? Use the comments section.

Don’t miss:

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How 15 People With Down Syndrome Changed The Perspective Of Millions [Ad of the Week] http://digitalsynopsis.com/advertising/down-syndrome-future-mom/ http://digitalsynopsis.com/advertising/down-syndrome-future-mom/#comments Wed, 19 Mar 2014 14:49:08 +0000 http://digitalsynopsis.com/?p=8597 Click post title to view complete article at DigitalSynopsis.com.

On 9th February, a pregnant mother sent an email to CoorDown, Italy’s national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child’s future. With World Down Syndrome Day (21st March) around the corner, CoorDown and agency Saatchi & Saatchi took this opportunity […]

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On 9th February, a pregnant mother sent an email to CoorDown, Italy’s national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child’s future. With World Down Syndrome Day (21st March) around the corner, CoorDown and agency Saatchi & Saatchi took this opportunity to create this heartwarming ad in response to the mother’s letter.

Brilliant work by Saatchi no doubt. The 2:28 film has skyrocketed to the top of the viral video charts with over 1.2 million YouTube views, 112k Facebook shares and 4300 tweets in less than a week. 2014 has seen some inspiring campaigns like the one from Samsung for the Paralympics and this one is no less. Share your feedback in the comments section below.

World Down Syndrome Day - Dear Future Mom

As the tagline goes – “Everyone has the right to be happy”

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