Digital Synopsis http://digitalsynopsis.com Digital Synopsis covers the best in advertising, design & creative inspiration. We report on the latest marketing innovations, online trends, tools & more. Tue, 30 Sep 2014 16:25:23 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 Here’s What Happens When An Over-Anxious CEO Tries To ‘Help’ His Design Team http://digitalsynopsis.com/design/vooza-ceo-helps-design-team/ http://digitalsynopsis.com/design/vooza-ceo-helps-design-team/#respond Tue, 30 Sep 2014 11:51:48 +0000 http://digitalsynopsis.com/?p=11184 Click post title to view complete article at DigitalSynopsis.com.

Design-illiterate senior executives are the bane of creative teams everywhere. You can tell the accounts and servicing guys to p*ss off but how do you get the message across to the CEO? You want to be in their good books but their lack of design aesthetics coupled with an over-enthusiastic urge to show their creative […]

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“If Only You Checked Your Breasts As Often As You Check Facebook” – These Breast Cancer Ads Are Ingenious http://digitalsynopsis.com/advertising/breast-cancer-foundation-facebook-twitter-instagram-logos-ddb-singapore/ http://digitalsynopsis.com/advertising/breast-cancer-foundation-facebook-twitter-instagram-logos-ddb-singapore/#respond Mon, 29 Sep 2014 13:54:08 +0000 http://digitalsynopsis.com/?p=11161 Click post title to view complete article at DigitalSynopsis.com.

DDB Singapore has come up with a witty campaign for the Breast Cancer Foundation by leveraging social media in more ways than one. The three-ad series shows the Facebook, Twitter and Instagram logos tweaked to resemble the shape of a hand touching a breast. The tagline at the bottom reads: “If only you checked your […]

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How Clever Is This ‘Invisible’ Packaging From Scotch Magic Tape? http://digitalsynopsis.com/advertising/kolle-rebbe-scotch-magic-tape-invisible-packaging/ http://digitalsynopsis.com/advertising/kolle-rebbe-scotch-magic-tape-invisible-packaging/#respond Fri, 26 Sep 2014 13:42:09 +0000 http://digitalsynopsis.com/?p=11128 Click post title to view complete article at DigitalSynopsis.com.

Unlike conventional adhesive tape that stands out due to its glossiness, Scotch’s Invisible Tape mends paper tears without looking too obvious. The task was to demonstrate this product USP and make the packaging and POS materials stand out amongst the competition. The Idea Using an age-old illusion trick, Hamburg-based creative agency Kolle Rebbe decided to highlight […]

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This Design Studio Has Desks That Vanish After 6pm So Employees Can Relax Or Go Home http://digitalsynopsis.com/design/heldergroen-amsterdam-office/ http://digitalsynopsis.com/design/heldergroen-amsterdam-office/#respond Thu, 25 Sep 2014 14:23:05 +0000 http://digitalsynopsis.com/?p=11081 Click post title to view complete article at DigitalSynopsis.com.

Amsterdam-based design studio Heldergroen has a cool work culture and a cooler office to go with it. Designed by Bright Green and built by Zecc Architects, the workspace clears out after 6pm to make room for recreational activities so that employees can maintain a healthy work-life balance. Steel cables attached to wooden desks lift them […]

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Top 25 Funniest Tweets From The iPhone ‘BendGate’ http://digitalsynopsis.com/buzz/iphone-bendgate-funniest-tweets/ http://digitalsynopsis.com/buzz/iphone-bendgate-funniest-tweets/#respond Thu, 25 Sep 2014 11:05:49 +0000 http://digitalsynopsis.com/?p=11083 Click post title to view complete article at DigitalSynopsis.com.

Two days back, a MacRumors forum member posted a photo of an iPhone 6 Plus slightly bent from the middle after he had kept in his front pocket during a car ride. A few tweets later, Mashable, TechCrunch and other big blogs caught on the story. When YouTube channel Unbox Therapy shared this video of a guy bending […]

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Always Show Up For A Meeting 5 Minutes Late, Here’s Why http://digitalsynopsis.com/tools/early-late-best-time-to-enter-meeting/ http://digitalsynopsis.com/tools/early-late-best-time-to-enter-meeting/#respond Wed, 24 Sep 2014 18:20:33 +0000 http://digitalsynopsis.com/?p=11066 Click post title to view complete article at DigitalSynopsis.com.

When it comes to the workplace, perception matters. You want to play your cards right and ‘appear’ busy. If you’ve been showing up for meetings on or before time, you’re doing it all wrong. This brilliant graphic shows the correlation between the time you enter for a meeting and your co-workers’ perception of you. The […]

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Get Inspired By These 50 Incredibly Clever Logos With Hidden Meanings http://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/ http://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/#comments Tue, 23 Sep 2014 12:46:49 +0000 http://digitalsynopsis.com/?p=10986 Click post title to view complete article at DigitalSynopsis.com.

Looking for some logo design inspiration? Here are 50 ingenious examples that carry dual meanings in their design. These hidden symbols either explain the nature of the business or are a clever visual representation of its name. Superb work by talented artists and designers who must have been high on some ‘good stuff’ ;). Check […]

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How Cool Are These Beer Cans That Show The Pantone Color Of The Brew Inside? http://digitalsynopsis.com/design/pantone-color-beer-can-bottle-packaging/ http://digitalsynopsis.com/design/pantone-color-beer-can-bottle-packaging/#respond Sat, 20 Sep 2014 13:58:45 +0000 http://digitalsynopsis.com/?p=10972 Click post title to view complete article at DigitalSynopsis.com.

Graphic designers, beer-lovers and package design aficionados will love these minimalist beer cans and bottles created by Spanish designer Txaber. The can/bottle colors match the Pantone hue of the brew inside. Pantone (for non-designers) is a color system used in specifying printing inks. Txaber has covered nine brews so far – pale lager, lager, pilsner, wheat beer, […]

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This Anti-War Video Plays Backwards And Is Probably The Most Impactful Ad Of The Year http://digitalsynopsis.com/inspiration/syria-war-playground-children-bombing-in-reverse/ http://digitalsynopsis.com/inspiration/syria-war-playground-children-bombing-in-reverse/#respond Fri, 19 Sep 2014 14:20:17 +0000 http://digitalsynopsis.com/?p=10953 Click post title to view complete article at DigitalSynopsis.com.

We’ve seen some great public service announcements this year, but this one is a notch above the rest. Titled ‘In Reverse’, the 1½-min film starts with the aftermath of a bombing in a Syrian playground. The events are shown in reverse slow-motion, going back to the point before the impact of the explosion.The entire film has been shot brilliantly and […]

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It’s “Wine”, Not Dark Red – This Color Thesaurus Gives You The Correct Names Of All Shades http://digitalsynopsis.com/design/color-thesaurus-correct-names-of-shades/ http://digitalsynopsis.com/design/color-thesaurus-correct-names-of-shades/#comments Thu, 18 Sep 2014 11:20:56 +0000 http://digitalsynopsis.com/?p=10921 Click post title to view complete article at DigitalSynopsis.com.

It’s “lilac”, not light purple. Just like it’s “magenta”, not dark pink. Writer and children’s book illustrator Ingrid Sundberg has created a Color Thesaurus – a collection of 12 color charts that list the correct names of all shades. It’s a useful reference tool for artists, designers, firms, make-up professionals and anyone who’s planning to get their […]

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