Earlier this year, pharmacy brand Apotek promoted their hair products with a digital billboard in a Swedish subway that showed a woman’s hair being blown by the wind every time a train arrived. The ad was a viral success and has now prompted this Swedish Foundation to deliver a powerful public service announcement using the same idea. Watch below.
We’re seeing some great PSAs this year like this epic one from Nexus Productions UK. What do you think? Share this post and your views in the comments below.