Here’s a fantastic video that tries to make sense of the (nowadays overused) term called ‘Integrated Advertising’.
The video was filmed in one shot, using one (and a half) cardboard box with 30 ‘scenes’ enclosed inside. It took the team at BBR Saatchi & Saatchi Tel Aviv about 8 hours to get it right in one take, with 4 people operating the box. Check out these behind-the-scenes pictures and the video at the bottom.
We can already visualize agencies in most parts of the globe using this video in client presentations. Perhaps replacing the last frame with their logos. Just kidding.