This Super Cool Video Explains Integrated Advertising Using Just One Cardboard Box

Here’s a fantastic video that tries to make sense of the (nowadays overused) term called ‘Integrated Advertising’. The video was filmed in one shot, using one cardboard box with 30 ‘scenes’ enclosed inside. It took the team at BBR Saatchi & Saatchi Tel Aviv about 8 hours to get it right in one take, with four people operating the box. Check it out below.

We can already visualize agencies in most parts of the globe using this video in client presentations. Perhaps replacing the last frame with their logos. Just kidding ;). Here are a few pictures from behind-the-scenes.

What is integrated advertising? (1)

What is integrated advertising? (2)

What is integrated advertising? (3)

What is integrated advertising? (4)

What is integrated advertising? (5)

Nicely done by Saatchi. What’s your take on this? Did this video help you understand what integrated advertising is all about? Share this post and your views in the comments below.

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