Super Cool Video Explains Integrated Advertising Using Just One Cardboard Box

Here’s a fantastic video that tries to make sense of the (nowadays overused) term called ‘Integrated Advertising’.

The video was filmed in one shot, using one (and a half) cardboard box with 30 ‘scenes’ enclosed inside. It took the team at BBR Saatchi & Saatchi Tel Aviv about 8 hours to get it right in one take, with 4 people operating the box. Check out these behind-the-scenes pictures and the video at the bottom.

Integrated Advertising, Saatchi & Saatchi - Behind The Scenes

Integrated Advertising, Saatchi & Saatchi - Behind The Scenes

Integrated Advertising, Saatchi & Saatchi - Behind The Scenes

Integrated Advertising, Saatchi & Saatchi - Behind The Scenes

Integrated Advertising, Saatchi & Saatchi - Behind The Scenes

We can already visualize agencies in most parts of the globe using this video in client presentations. Perhaps replacing the last frame with their logos. Just kidding. ;)

Concept & Direction: Shushu E. Spanier
Art & cardboard design: Studio Darom
View complete list of credits.


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