20 Years After His Death, Honda Recreates Ayrton Senna’s Legendary Suzuka Lap

After the incredible Honda Hands video that skyrocketed online last month, here’s yet another brilliant campaign from the Japanese automobile manufacturer.

About Ayrton Senna:

Ayrton Senna (1960-94) was a legendary Brazilian racing driver, widely regarded as one of the best ever. He won 3 world championships (1988, 1990, 1991) before being killed in a tragic accident while leading the 1994 San Marino Grand Prix. Fans and followers across the globe mourn his death to this day.

In 1989…

Senna set the world’s fastest lap while qualifying for the Japanese Grand Prix in Suzuka in 1989. Honda’s on board engine telemetry system recorded every aspect of his lap. Using this data, Honda recreated that famous lap with lights, engine sounds and lots more.

Campaign Objective:

The campaign objective was to promote Internavi  – a vehicle telematics (telecommunications + information technology) service which Honda tested and perfected in the racing cars of the 80’s and uses in its cars today.

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Kudos to Honda for creating this beautiful, mystical and emotional campaign, one that is sure to bring tears to the eyes of Senna fans across the globe. The recreated-lap is sure to give your goosebumps even if you’re not an F1 fan. This is branded story-telling at it’s very best!

Check it out below:

Here’s a behind-the-scenes look at the making of this campaign:


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