As per market research, the Fiat 500 is adored by the majority of the female population, specially young mothers. Keeping their target audience in mind, Fiat UK launched a new commercial for the 500L, featuring a mother of three rapping about the challenges she faces on a daily basis. It’s funny, insightful and has received over 4.6 million views so far. Check it out below.
The agency is Krow Communications, London. Share this post with a young mother and voice your views in the comments below.
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