Hoping to make it big in the advertising business, film students Daniel Titz and Dorian Lebherz came up with an epic spec ad for Johnnie Walker, with no brief whatsoever.
Titled “Dear Brother”, the 90 second spot was directed by the creative duo and produced by their school, the Film Academy of Baden-Württemberg in Germany.
The film shows two brothers walking along the picturesque Isle of Skye in Scotland, their childhood home. They reminisce over their experiences and share some Johnnie Walker. After the first minute, the viewer realises what the journey is all about. The ending is unexpected, emotional and beautiful. Watch below.
The film has received over 20 million views so far. In an interview with Adweek, Dorian Lebherz said that the objective was to create an emotional film and integrate the brand message of ‘Keep Walking’ into the story.
Dorian & Daniel now work around the world for agencies in the US, UK, Germany, Australia, Canada and more. Their work has won numerous awards at Cannes, Clios, and D&AD.
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