Honda “Hands” – One Of The Coolest Ads Of Recent Times

Honda “Hands” is a tribute to the company’s innovations in the fields of automotive and technology over the past 65 years. The film begins by showing the (restless) hands of a man wearing a lab coat with a voice-over that says “So, let’s see what curiosity can do”. In just under 2 minutes, the ‘hands’ take us through 7 decades of Honda innovations, keeping the viewer entertained and wanting more. Honda says the film celebrates the curiosity and inventiveness of its engineers. The agency is Wieden + Kennedy, London. Check it out below.

This could arguably be Honda’s second-best ad of all time, behind the legendary “Cog” commercial (below).

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Comments

  1. rachel hasenfeld says

    very very cool film, could you tell me approximately how much did something like that cost?
    thanks
    rachel

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