Honda “Hands” is a tribute to the company’s innovations in the fields of automotive and technology over the past 65 years. The film begins by showing the (restless) hands of a man wearing a lab coat with a voice-over that says “So, let’s see what curiosity can do”. In just under 2 minutes, the ‘hands’ take us through 7 decades of Honda innovations, keeping the viewer entertained and wanting more. Honda says the film celebrates the curiosity and inventiveness of its engineers. The agency is Wieden + Kennedy, London. Check it out below.
This could arguably be Honda’s second-best ad of all time, behind the legendary “Cog” commercial (below).
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