Simple but brilliant. Honda’s “Hands” film pays tribute to the company’s innovations in the fields of automotive and technology over the past 65 years.
The film begins by showing the (restless) hands of a man wearing a lab coat with a voice-over that says “So, let’s see what curiosity can do”. In just under 2 minutes, the ‘hands’ take us through 7 decades of Honda innovations, keeping the viewer entertained and wanting more. Honda says the film celebrates the curiosity and inventiveness of its engineers. Don’t be surprised if this video goes viral in a few days. The agency is Wieden + Kennedy, London.