Heineken Negotiation – Convince Your Lady To Buy Ugly Stadium Seats And Win Tickets To The Game

Subscribers on our social media channels loved the Heineken interactive beer bottle innovation we shared a few days ago. Here’s another super-cool campaign from the Dutch brewing company.

Heineken targeted couples shopping for furniture and made a secret deal with the guys. If they could convince their ladies to buy 2 stadium chairs for $1899  they would win 2 tickets to the UEFA Champions League Final. The women had no clue about the tickets and absolutely hated the idea of buying these chairs (pictured below), resulting in most guys getting a earful. Heineken added extra pressure by getting actors posing as couples to appreciate the chairs (haha!).

heineken-negotiation-convince-lady-win-tickets-4

heineken-negotiation-convince-lady-win-tickets-2

heineken-negotiation-convince-lady-win-tickets-3

So how did it go? Watch this video to find out:


Love stuff like this? Get FREE access to:

Join us on:  Facebook   Linkedin   Twitter   Google+   Pinterest 

Leave a Reply

We're glad you've decided to comment. Keep it relevant. Spammers and trollers will be banned for life.