Three students at the ESPM School in Sao Paulo (Brazil) have come up with an interesting concept urging the Red Cross to partner with video game makers and reward blood donors every time they need extra ‘lives’ to continue playing.
After every blood donation, the donor will receive a code to increase the life of their characters in the games.
Art Director – Augusto Antunes
Copywriter – Raphael Valenti
Motion Designer – Thiago Ogoshi