Creative Use Of YouTube’s ‘Skip Ad’ Button To Raise Environmental Awareness

An environmental care agency in Chile, has come up with an innovative use of YouTube’s 5-second ‘skip ad’ button by displaying a variety of environmental messages that give you the option of either skipping the (wasteful) behavior or skipping the ad.

The campaign claims to have received over 80,000 clicks on the ‘skip behavior’ button within the first week itself. Watch the case study below.

Agency: Mayo Draft FCB, Chile


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