“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage. To acknowledge this famous quote by The Socrates of San Francisco, we’ve compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. They include classics from the Mad Men era, past and present Cannes winners, public service announcements (PSAs) and more. Check them out below.
Air Asia
Aston Martin
Apple
BMW
BMW vs. Audi – Billboard Battle
Chevrolet Corvette
L’Oreal
De Beers
Diesel
Durex
Garage Hard Lemonade
Garagista Beer
Guinness
Harley Davidson
The Health Education Council
Hoover Glass
Horst Salons
Infinity
Jack Daniel’s
J&B
Jeep
L.L.Bean
Loto Libanais
Mahindra Classic
Mercedes Benz
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Mini Cooper
Ricola Cough Drops
New York Lottery
Newcastle Brown Ale
New York City Taxi
The Weather Network
The Invisible Orthodontist
PETA
UNICEF
Porsche
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Romanian Police
Sauvignon blanc
Cancer Patients Aid Association
The Lung Association, British Columbia
Swiss Life Insurance
The Economist
Tivibu
Triss
Volkswagen
Wonderbra
Which ones are your favourites? Share this post with a writer and voice your views in the comments below.