For most guys, this is probably the most innovative use of QR codes ever.
The Budweiser Clock (Budclock) puts you in control of happy-hour. Every time you purchase a Budweiser you recieve a QR code. Scan that code at the Budclock and increase happy-hour by one minute. It’s that simple. Watch the video below.
Y&R Ecuador, the agency behind this campaign, claims to have extended happy-hours by 6000 minutes and reached over 50,000 people.
A definite question that comes to mind is how would they manage to serve alcohol beyond a legally permitted time? You would need a place to be open and serving booze 24 hours to be able to handle a promotion like this. Or perhaps a cut-off time ensures no more extensions after a certain point.
Would you like to see a Budclock in your neighborhood bar? Share your feedback in the comments section below.
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