Volvo’s new ad featuring Jean-Claude Van Damme performing a full split between two reversing Volvo trucks has set the web ablaze with over 7 million YouTube views, half a million Facebook shares and 20,000 tweets in just 2 days!
“Partitions divide countries, friendships find a way” is the theme of Google’s emotional new ad campaign promoting unity and friendship between Indians and Pakistanis. The 5-ad campaign is lead by a 3:32 film titled Reunion that tells the story of two friends separated during the 1947 partition of India, now reunited by their grandchildren using […]
When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane!
“Let’s do those things that can’t be done. Like less fuel in, for more miles out.” - says the voice-over in Honda’s new TV ad. Traditionally, SUVs are known to be gas-guzzlers and bad for the environment. But through the “ingenuity of their engineering” Honda claims to have created a fuel efficient SUV (or CR-V as they call […]
Carrie is an upcoming horror film about Carrie White, a lonely high-school girl who possesses telekinetic powers (the ability to move objects without physically touching them). She uses these powers to extract revenge on her town after being humiliated frequently by her peers. To promote the movie on ground, the marketing team came up with […]
The ‘Magic Body Control’ on the new Mercedes S-Class analysis the road via a windshield-mounted camera and adjusts the suspension accordingly, resulting in a smoother and more stable ride. To show off this new feature, the German car manufacturer has come up with a super cute television commercial that’s skyrocketed online with over 2 million views, […]
To promote life-like images on the new LG 82-inch Ultra HD TV, the mischievous folks at LG Chile along with agency Grupo:Link came up with this incredible hidden-camera prank that’s got over 8 million YouTube views, half-a-million Facebook shares and 20,000 Tweets within a week!
Nike’s JUST DO IT is one of the most popular advertising slogans of all time. Coined by Wieden+Kennedy back in 1988, it was ranked second by AdAge in its list of top 10 slogans of the 20th century (the first spot went to “Diamonds are forever” by DeBeers). Nike celebrated 25 years of its iconic campaign […]
Building on Coca-Cola’s global campaign in which people could personalize their Coke bottles and cans, Tel Aviv based creative agency Gefen Team created these super-cool interactive billboards for Coca-Cola Israel.
Last month, Miss USA winners Alyssa Campanella, Shanna Moakler, Shandi Finnessey and Susie Castillo bared all for a photo shoot for PETA’s “Say No To Fur” campaign. The objective was to urge the fashion industry and beauty pageants to do away with fur.
Pepsi roped in British illusionist Dynamo for this eye-catching stunt that wowed Londoners last week. The magician seemed to be floating alongside a double decker bus, leaning his arm on the roof with his feet in mid air.
Simple, clever and memorable. Ogilvy France created these wonderful dual-purpose billboards for IBM’s ‘Smart Ideas For Smarter Cities’ campaign. Love the call-to-action messaging on each one (refer to the image captions). Don’t miss the case study video at the bottom.
Check out this brilliant campaign by DDB Paris for Musee De La Grande Guerre De Meaux (Museum of the Great War in Meaux). The campaign revolves around Leon Vivien, a 29 year old school teacher drafted into the French military during World War One. Torn away from his pregnant wife he shares his experiences on […]
The first step in the fight against cancer is believing in the cure. Based on this ideology, JWT Brazil and Warner Bros. came up with this brilliant campaign for kids at the A.C.Camargo Cancer Center in Sao Paulo.
The Galaxy S4 comes with a built-in eye sensor that pauses your video when you look away from the screen and plays it back when you return. The sensor also keeps the screen lit when it detects the user is looking towards it (click here for a full list of features). To promote all these goodies […]
‘Less Talking, More Doing’ is the title of Microsoft’s new commercial which pits the Windows 8 tablet against the iPad and has received over 3 million YouTube views within a week. Does the commercial do a good job of convincing consumers or is the title more appropriate the other way around? We want your opinion.
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