Here’s A Clever Digital Billboard From Fiat That Helps Drivers Parallel Park

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Fiat Germany wanted to show how easy parking can be with the 'parking assistant' feature in their cars. They created an interactive video billboard using custom software and ultrasonic sensors that monitored the parking space. Special assistants (which included a Playboy Bunny) then guided the driver into the spot just like a passenger or a bystander would. Check it out in … [Read more...]

If You Love Music And Hate Exercise, Here’s The Perfect App For You

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Over 50% of teenagers in Poland don't do any exercise. The Run With Heart Foundation found a way to encourage them by rewarding them with the one thing most of them love – music. They collaborated with Warner, Universal and Sony and created a mobile website called Moving Tracks, where teens can listen to new tracks, but on one condition – the song only plays when they’re … [Read more...]

WWF Uses Photos Taken By Animals And Birds To Raise Money For Endangered Species

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To raise funds for the preservation of endangered species, WWF Spain and stock photography site Latinstock came up with a brilliant project titled Animal Copyrights. They mounted lightweight harnesses with tiny cameras on to animals and birds and captured breathtaking views of their natural environment. They then selected the best photos and created a collection that was put up … [Read more...]

Here’s A Clever Billboard Designed To Make You Want Coffee

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Based on the fact that yawning is contagious, Café Pelé came up with an interesting stunt at the Fradique Coutinho metro station in São Paulo. They installed a digital billboard with motion sensors that played a video of a man yawning every time someone came close to the display. As a result, most of the commuters themselves started yawning, after which, a crew of glamour girls … [Read more...]

These Awesome Post-it Banners Can Be Used As Sticky Notes While You Surf Websites

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You might have come across those 'stalking' banner ads that follow you around on every website, showing products and deals that you might have searched for previously. Post-it® decided to use this behavioural retargeting technology (yes, that's what it's called) for something that you purposely stick in front of your eyes - reminders. Using cookies and scripts, they came up … [Read more...]