Volvo’s new ad featuring Jean-Claude Van Damme performing a full split between two reversing Volvo trucks has set the web ablaze with over 7 million YouTube views, half a million Facebook shares and 20,000 tweets in just 2 days!
“Partitions divide countries, friendships find a way” is the theme of Google’s emotional new ad campaign promoting unity and friendship between Indians and Pakistanis. The 5-ad campaign is lead by a 3:32 film titled Reunion that tells the story of two friends separated during the 1947 partition of India, now reunited by their grandchildren using a range of Google products like search, maps and Google Plus.
When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane!
“Let’s do those things that can’t be done. Like less fuel in, for more miles out.” - says the voice-over in Honda’s new TV ad. Traditionally, SUVs are known to be gas-guzzlers and bad for the environment. But through the “ingenuity of their engineering” Honda claims to have created a fuel efficient SUV (or CR-V as they call it) that has the best-in-class running cost and the lowest CO2 emissions. To highlight this achievement, the Japanese car-maker has come up with a brilliant 60-second ad film titled Honda Illusions.
Carrie is an upcoming horror film about Carrie White, a lonely high-school girl who possesses telekinetic powers (the ability to move objects without physically touching them). She uses these powers to extract revenge on her town after being humiliated frequently by her peers. To promote the movie on ground, the marketing team came up with this scary prank inside a coffee shop in West Village, New York City. The prank video has skyrocketed online with 3 million YouTube views, 250k Facebook shares and 11k tweets in just one day!
The ‘Magic Body Control’ on the new Mercedes S-Class analysis the road via a windshield-mounted camera and adjusts the suspension accordingly, resulting in a smoother and more stable ride. To show off this new feature, the German car manufacturer has come up with a super cute television commercial that’s skyrocketed online with over 2 million views, 220k Facebook shares and 6000 tweets in less than 4 days.
To promote life-like images on the new LG 82-inch Ultra HD TV, the mischievous folks at LG Chile along with agency Grupo:Link came up with this incredible hidden-camera prank that’s got over 8 million YouTube views, half-a-million Facebook shares and 20,000 Tweets within a week!
Nike’s JUST DO IT is one of the most popular advertising slogans of all time. Coined by Wieden+Kennedy back in 1988, it was ranked second by AdAge in its list of top 10 slogans of the 20th century (the first spot went to “Diamonds are forever” by DeBeers). Nike celebrated 25 years of its iconic campaign with a super cool commercial that’s skyrocketed to the top of the viral video charts with over 3 million YouTube views in just 2 days!