WhatsApp Powered Toy Connects Kids Fighting Cancer To Their Loved Ones

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Children suffering from cancer get lonely due to prolonged hospitalisation and treatments that keep them away from their normal routine. To counter their isolation, Amaral Carvalho Hospital and creative agency DM9Rio (Brazil) developed a line of special teddy bears called "ELO" that receive and store audio notes from WhatsApp. Each child was given a teddy … [Read more...]

Inspirational Thai Ad Makes You Believe In The Power Of Doing Good

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If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled "Unsung Hero" this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week. … [Read more...]

Wife Not Letting You Watch The Game? Introducing The Vuvuzela Remote Control

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Check out this cool marketing and product innovation by beIN Sports network. They've come up with a vuvuzela (loud plastic horn used by soccer fans) that works like a remote control and changes the television channel to beIN Sports every time you blow it. Why? So you soccer-fans can finally get your voice heard and watch the game instead of some boring crap. … [Read more...]

Friends Separated During Indo-Pak Partition, Reunited By Google

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"Partitions divide countries, friendships find a way" is the theme of Google's emotional new ad campaign promoting unity and friendship between Indians and Pakistanis. The 5-ad campaign is lead by a 3:32 film titled Reunion that tells the story of two friends separated during the 1947 partition of India, now reunited by their grandchildren using a range of … [Read more...]

Honda Uses Optical Illusions To Tease Your Brain In Amazing New Ad

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"Let's do those things that can't be done. Like less fuel in, for more miles out." - says the voice-over in Honda's new TV ad. Traditionally, SUVs are known to be gas-guzzlers and bad for the environment. But through the "ingenuity of their engineering" Honda claims to have created a fuel efficient SUV (or CR-V as they call it) that has the best-in-class … [Read more...]